Content Creative

We weren't built to follow, we were built to lead.

Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

As Content Creative, you will lead the ideation, development, and execution of social-first content for a global FMCG leader in the food and snacking sector across the UK and Europe. You will turn cultural, lifestyle, and culinary social trends into high-impact campaigns that elevate brand presence and drive audience engagement. Balancing strategic thinking with creative production, you will craft compelling social stories, manage content calendars, and collaborate with creators to elevate iconic household brands.

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  Ideate and manage monthly social-first content strategy calendars across platforms including Instagram and TikTok for key food and snacking accounts.

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  Identify emerging trends across food, snacking, and digital lifestyle culture, translating them through the brand’s unique lens for timely, reactive content.

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  Write clear creative briefs for creators, influencers, designers, and production teams to ensure seamless campaign execution and brand alignment.

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  Source, curate, and oversee high-quality User-Generated Content (UGC) and creator collaborations that build brand engagement and affinity.

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  Craft compelling post copy and tone-of-voice that resonates with target consumer audiences and drives social conversation.

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  Monitor social media performance and competitive benchmarks using analytics tools to deliver data-driven optimisation recommendations.

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  Collaborate closely with internal account and creative teams to deliver inspiring client presentations and performance reports.

• Proven track record in social media creative ideation and content execution within an agency environment or consumer brand, ideally in the FMCG, food, beverage, or lifestyle sectors.

• Strong portfolio showcasing successful social-first campaigns, art direction, and measurable results across TikTok and Instagram.

• Exceptional copywriting and storytelling abilities, paired with a deep understanding of social trends, platform features, and digital culture.

• Proficiency with social analytics and management tools (e.g., Sprinklr, Meta Business Suite, TikTok Analytics) to track performance and inform strategy.

• Excellent organisational skills with the ability to manage multiple content streams, deadlines, and multidisciplinary workflows effectively.