Senior Copywriter

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Lead the creative and narrative development of brands across digital environments, creating strategic ideas and content that strengthen brand positioning, connect with audiences, and generate impact across digital and social platforms.

• Conceptualize campaigns and creative proposals with a strong social-first approach.

• Write copy for social media, digital campaigns, websites, ads, and branded content.

• Develop scripts for audiovisual formats such as Reels, TikTok, and YouTube.

• Adapt messaging and tone of voice according to the brand, audience, and communication channel.

• Collaborate closely with creative, design, video, and marketing teams.

• Build and maintain Tone of Voice (ToV) guidelines.

• Propose ideas aligned with trends, digital culture, and consumer behavior.

• Review and optimize copy to ensure clarity, impact, and communication consistency.

• Support and mentor junior creative team members.