Senior Consultant - Growth Communications

Sattva Consulting is a global impact consulting firm from India. Since 2009 we have been engaging with communities, business and government to achieve societal impact at scale. 

We believe that Civil society, Business and Government all have a critical role to play in building an equitable and sustainable world, and we actively partner with all stakeholders to enable impact through our advisory & orchestration services, knowledge and data platforms which we have built as public goods for the ecosystem and collaborative solutions and partnerships. 

    

Our teams are based in India, Singapore, Denmark and UK, but as a global organization our work has spanned 25 countries and 5 continents. For more information, please visit: www.sattva.co.in

About India Partner Network

India Partner Network (IPN) is a tech-enabled platform incubated by Sattva Consulting to make institutional capacity building more accessible to small and mid-sized NGOs in India. Since its launch in August 2023, IPN has grown into an ecosystem of 4,000+ NGOs, 6,000+ users, and a growing network of partners and service providers. IPN supports NGOs through knowledge resources, capacity building events, assessments, service provider discovery, and ecosystem connections.
IPN is now entering its next phase of growth as it transitions into an independent Section 8 entity, ReadyNext IPN Foundation. This is a unique opportunity to join early and help shape the voice, positioning, and platform growth in India’s nonprofit ecosystem.

Over the last two and a half years, the platform has grown from an early platform idea into a national digital first ecosystem reaching thousands of NGOs users and over a hundred service provider partners across India. Our next challenge is to build IPN into a trusted, recognisable, high-engagement brand that small and mid-sized NGOs actively use to become institutionally stronger.
That is where this role comes in. We are looking for a Growth Communications Lead (Senior Consultant) who can help turn IPN’s platform, products, insights, and ecosystem work into a strong market-facing narrative, and brand and communications strategy. This is a role for someone who can think like a marketer, write like a storyteller, and execute like a builder. You will help shape how IPN is understood by NGOs, partners, donors, and the larger development ecosystem. You will move IPN towards from ad hoc announcements to sharp engagement building campaigns, from product updates to adoption journeys, and from scattered stories to evidence-backed positioning.
This is not a routine communications role. It sits at the intersection of building brand, product marketing, platform adoption and ecosystem orchestration storytelling - all through platform data, user engagement and feedback and learnings from the ground. It is a chance to build the voice of a platform that is working to make nonprofit capacity building more accessible, discoverable and actionable at scale.

What you will own

Platform Product Brand and Narrative
-- Shape IPN’s communication and positioning, build clear, credible messaging around IPN’s role in enabling NGO institutional readiness.
-- Translate complex capacity building concepts into simple, accessible language.
-- Create communication frameworks for different audiences (NGOs, partners, and donors).
-- Support website copy, decks, concept notes, blogs, newsletters and leadership communication.

Campaigns and Platform Adoption
-- Design and execute campaigns for IPN’s key products, including Events and Campaigns, Assessments, Directory, Resources, and Organisation Profiles.
-- Build communication journeys across email, WhatsApp, LinkedIn, Instagram.
-- Move IPN’s communication towards structured campaigns that drive registration, activation, repeat engagement and action.
-- Develop segmented communication for NGOs based on interests, maturity, geography, language, behaviour, or capacity building needs.
-- Build a distribution strategy focused on understanding channels (including regional audience), developing partnerships, and optimizing engagement across them to effectively reach specific audience segments.
-- Work closely with the platform products, donors and partnerships teams to convert IPN’s offerings into clear campaign propositions.

Content and Thought Leadership
-- Create high-quality content across formats: social media posts, emails, blogs, case stories, website copy, newsletters, decks, and campaign assets.
-- Build IPN’s voice as a trusted connector and capacity building platform for NGOs.
-- Package insights from IPN’s events, assessments, platform data, user feedback, and partner work into compelling content.
-- Develop 3–5 strong evidence stories each quarter that demonstrate how IPN is creating value for NGOs and the larger ecosystem.
-- Support donor and partner facing storytelling where needed.
-- Engage with Sattva and other IPN strategic partners to build collaborative thought leadership pieces.

Partner and Ecosystem Amplification
-- Work with IPN ecosystem partners to amplify IPN’s campaigns and reach.
-- Support communication for partner led initiatives.
-- Identify relevant opportunities for PR, ecosystem visibility, newsletters, panels, and sector conversations.
-- Create communication toolkits and standard messaging that partners can easily use to promote IPN offerings.

Performance and Learning
-- Track basic campaign and content performance across channels.
-- Monitor metrics such as registrations, click-throughs, engagement, activation, repeat participation, and content-to-action conversion.
-- Use data from email, social media, website, and platform behaviour to improve campaigns.
-- Create monthly learning notes on what is working, what is not, and what should change.
-- Work with the IPN product team to build repeatable communication playbooks.
-- Align IPN content reposting with Sattva Marketing and IPN strategic partner editorial calendar to maintain collective narratives.
-- Establish shared performance metrics and learning loops for campaigns to enable cross-entity optimisation.

What success will look like

In the first 3 -6 months
-- IPN has sharper messaging for Events and Campaigns, Assessments, Directory, Knowledge Resources and Organisation Profiles
-- Campaigns are running consistently across email, WhatsApp, LinkedIn, and website.
-- At least 2–3 campaigns show measurable improvement in registration, activation, repeat engagement, or post-event action.
-- The team has a stronger and seamless content communication system.

In 12 months
-- Communication is contributing meaningfully to platform activation, adoption, partner engagement, and overall IPN’s credibility.
-- IPN has a recognisable visibility and voice in the nonprofit capacity building ecosystem.
-- Core IPN Products have repeatable campaign playbooks.
-- NGO (and partner) communication is more segmented and action oriented.
-- IPN has a strong growing bank of success and failure stories, data insights, and evidence for donors, partners, and ecosystem stakeholders.

Who we are looking for

Must-Haves
-- Minimum 6-8 years of experience in communications, content marketing, branding, growth marketing for digital products and platforms.
-- A proactive learner who is comfortable using technology and can quickly build fluency in IPN’s platform, products, features, and user needs.
-- Strong writing ability across social media, email, website, blogs, reports, campaign copy.
-- Ability to simplify complex ideas for non expert audiences.
-- Experience running marketing campaigns across at least two channels such as email, LinkedIn, WhatsApp, Instagram.
-- Experience conducting A/B testing on platform pages and ad creative to continuously improve conversion rates
-- Comfort with basic communication and campaign analytics/ metrics tracking.
-- Comfortable using core communication, content and management tools such as Mailchimp, Canva, and AI tools like Gemini, ChatGPT for email campaigns, content creation, design support, drafting, etc.
-- Ability to work in ambiguity with a lean team and evolving priorities.
-- Strong ownership, execution discipline, and attention to detail.

Good-to-Haves
-- Prior experience digital product marketing, nonprofit ecosystem, B2B marketing, or social impact communication.
-- Experience working with NGOs, service providers, funders, or ecosystem intermediaries.
-- Familiarity with analytics, data, and publishing tools such as Amplitude, Snowflake, Figma, PowerBI, Buffer/ Hootsuite Loom etc.
-- Experience with SEO, AI search optimisation, website analytics, email marketing, and content performance tracking.
-- Ability to work in Hindi or other Indian languages for regional outreach.
-- Experience coordinating with freelancers, designers, agencies, or external content creators and support any PR related communication.
-- Interest in working with impact organisations and contributing to broader social impact.
-- This is a full-time role. The person will work closely with the IPN leadership team and collaborate with product, partnerships, events, and external consultants or freelancers.

It's not about us really- Because IMPACT is everybody’s business.

This is your opportunity to showcase not only your qualifications but also your unique personality and passion for making a meaningful impact. Approach your application with intentionality, ensuring that each word reflects your commitment to excellence and aligns seamlessly with the values of Sattva.