(Senior) Development Partner, Promotion

This portfolio plays a key role in advancing Singapore's S&C agenda by driving strategic initiatives and stakeholder engagement efforts that strengthen trust in Singapore products and services.

• Drive the S&C Mindshare Strategy to strengthen awareness, understanding and appreciation of S&C among businesses and key stakeholders.
• Lead research and studies to assess stakeholder perceptions, identify mindshare gaps and understand the factors influencing the awareness and adoption of S&C.
• Translate research findings, industry trends and stakeholder insights into clear strategic priorities, target audience segments and recommendations for communications, promotion and engagement initiatives.
• Develop appropriate measures and indicators to track shifts in awareness and perceptions, assess the effectiveness of mindshare-building efforts, and recommend adjustments to strengthen impact.
• Work with internal and external stakeholders to align mindshare initiatives with Singapore’s S&C priorities, industry needs and broader economic objectives.

• Build and maintain strong relationships with companies, trade associations, industry partners and government agencies to advocate the value of Standards and Conformance.
• Engage business leaders and key stakeholders to increase awareness and adoption of Standards and Conformance as part of corporate growth and competitiveness strategies.
• Plan and execute targeted communications, outreach and promotional initiatives that support the Mindshare Strategy and strengthen understanding of the value of Standards and Conformance.
• Collaborate with internal and external stakeholders to drive collective efforts that enhance trust in Singapore products and services.

• Knowledge or experience in business strategy, economic development, industry development, marketing, communications, policy or related disciplines.
• Ability to use research, stakeholder insights and data to develop strategies and translate them into actionable communications, promotion and engagement initiatives.
• Strong analytical and critical thinking skills, with the ability to synthesise insights into recommendations and actionable plans.
• Strong written, verbal and presentation skills, with the ability to communicate effectively to diverse stakeholders.
• Strong stakeholder management and relationship-building skills, with experience engaging partners across the public and private sectors.
• Excellent project management skills, including the ability to manage multiple priorities and deliver outcomes within timelines.
• An interest in Singapore's economic development and a passion for supporting industry growth through a strong Standards and Conformance ecosystem.