Senior Manager, Marketing Communications

• →Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
• →Support the Deputy Director in developing and executing integrated campaigns across multiple channels to meet programme targets and deliverables (Includes print, digital, social, activations, partnerships and sponsorships)
• →Work closely within the Comms & Marketing Division to harmonise plans and ensure coherence in IMDA’s narratives and campaign messaging with intended audiences
• →Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change

• 10 to 12 years of working experience in marketing, with at least 5 years in a supervisory role
• Background in Marketing, Mass Communications, Business or related fields
• Experience in infocomm and/or media-related fields would be advantageous
• Adept at managing multiple stakeholders internally and externally, including media, creative and digital agencies
• Strong understanding of martech tech stacks and experience in digital-led marcoms campaigns.
• Familiarity with web analytics tools for data-driven measurement of campaigns.
• Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
• Excellent written communication and presentation skills with a strong usage of Microsoft excel for data analysis

#LI-IT2