Category Lead, Ninja Coffee DACH

• Act as the category expert by monitoring market trends, pricing strategies, promotional effectiveness, and competitive dynamics.
• Ensure the brand is consistently winning market share by proactively identifying and addressing performance gaps.
• Partner with sales, marketing, and other cross-functional teams to develop data-driven category strategies that increase distribution, shelf space, and in-store visibility.
• Provide real-time POS analysis to support rapid decision-making and strategic course correction.

• Lead financial and commercial performance analysis, including variance and trend analysis, to identify risks and opportunities.
• Develop and maintain reporting dashboards that provide clear visibility into key business metrics.
• Deliver daily, weekly, and monthly performance reporting covering sales results, category trends, and financial KPIs.
• Translate complex data into clear, actionable insights and communicate recommendations to senior leadership and stakeholders.

• Analyze market opportunities, category gaps, and competitive threats to inform strategic priorities.
• Manage the Master Event Calendar for the German market to ensure alignment across retail initiatives.
• Evaluate pre- and post-promotion performance to quantify impact and improve future planning.
• Track and measure KPIs including promotional lift, pricing elasticity, and overall sales performance.

• Lead and collaborate closely with sales, marketing, finance, supply chain, and R&D teams.
• Ensure strong alignment across functions to deliver category and business objectives.

• Bachelor’s degree in Business, Finance, Economics, or a related field (advanced analytics education preferred).
• 7+ years of experience in strategic sales, category management, or business analytics roles.
• Strong analytical capabilities with the ability to interpret complex datasets and translate insights into commercial strategies.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with BI and analytics tools is a plus.
• Excellent communication and presentation skills, with confidence engaging senior leadership.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Strong problem-solving mindset with a proactive approach to identifying market opportunities and risks.
• A commitment to diversity, equity, and inclusion, including acting as an ally, engaging with employee resource groups, and contributing to an inclusive, culturally aware workplace.

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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