4mo ago
$145K – $190K • Offers Equity/yr

GTM Engineer

United StatesUnited States·New Yorkfull-timemid
OtherGtm Engineer
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Quick Summary

Key Responsibilities

Run paid programs end-to-end — audience strategy, channel mix, budgets, creative, testing, and performance with a heavy focus on ABM campaigns that turn broker activations into submissions.

Technical Tools
OtherGtm Engineer

Yesterday's insurance wasn't built for today's risk. We see it in the data and we feel it in the field. Emerging technology can reinvent how risk is priced and managed, faster and smarter, anchored in proven expertise. First-movers will define the next era of commercial risk management, and Shepherd is building it.

Shepherd is a technology-driven Managing General Underwriter (MGU) transforming commercial Property & Casualty insurance for high-hazard industries. Our mission is to make risk frictionless for the builders and operators shaping the physical world, protecting progress from concept through construction and into decades of operation.

We're building the fastest, smartest commercial risk platform, where underwriting expertise, data, and automation work together to deliver:

  • Faster decisions

  • Smarter, more accurate pricing

  • Better risk outcomes

With Shepherd, safety, speed, and quality no longer trade off against one another. They compound. We're not just modernizing insurance products. We're building the risk infrastructure for the next generation of financial services, where technology, underwriting, and partnerships operate in harmony to support the world's most important industries and the progress they make possible.

In March 2026, Shepherd raised a $42M Series B — bringing total funding to over $60M — led by Intact Private Capital, the investment arm of one of the largest insurers in the world. Intact is not only our lead investor but also a carrier partner, a testament to the confidence the incumbent industry has in what we're building. Our investors:

We're a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our About page to learn more.

We’re hiring an AI-pilled growth marketer to build Shepherd’s growth engine for brokers: paid media, account-based marketing, broker lifecycle, and the agentic workflows and automation that connects it all the way through to submissions. Your title will be Marketing Engineer, Brokerage Growth and you’ll report to the Head of Marketing.

 

About the Role

~1 min read

Commercial insurance, especially the retail brokerage channel (which is our distribution channel) is a digitally underdeveloped market. The standard B2B growth stack (SEO/SEM, ABM, email marketing, paid ads, funnels, retargeting, intent signals, AI-search visibility…) is not something our audiences are used to seeing, which makes it a huge opportunity for us to take advantage of. Our growth motion should look like an AI company’s growth motion: technical, measured, compounding, and far more productive than a traditional marketing team. In this role, you will prove that thesis by introducing a modern, high-growth engine to a market where standard B2B playbooks barely exist.

As our GTM Engineer, you will build and own that stack. You operate like a growth engineer at a frontier AI company, but apply it to commercial insurance: site experimentation, inbound conversion, paid and ABM programs, outbound infrastructure, marketing automation, attribution, GEO/SEO and AI-search entity infrastructure. You might also have some extra magic gifts for content, social, or building tools. You’re hands-on in our channels and shipping improvements every week.

What you’ll do

Responsibilities

~1 min read

🐶 Dog-friendly office
Plenty of dogs to play with and make friends with in the SF office

Location & Eligibility

Where is the job
New York, United States
On-site at the office
Who can apply
US

Listing Details

Posted
June 4, 2026
First seen
September 26, 2026
Last seen
October 2, 2026

Posting Health

Days active
6
Repost count
0
Trust Level
39%
Scored at
October 2, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust
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GTM Engineer$145K – $190K • Offers Equity