Marketing Content Manager

SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.

With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees.

We hold true to our core values:

• Adaptability & Continuous Improvement
• Transparency & Trust, Honesty & Integrity
• Teamwork & Collaboration
• Gratitude & Compassion

At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

• →Own and evolve SILAC's overall content strategy, messaging priorities and editorial direction.
• →Establish a content roadmap aligned with business priorities, product launches, advisor needs and market opportunities.
• →Lead product positioning, messaging and value propositions for priority products and initiatives.
• →Translate complex annuity features and retirement concepts into clear, differentiated advisor and consumer value.
• →Identify opportunities for educational content and thought leadership that give advisors useful reasons to engage with SILAC beyond product promotion.
• →Develop product stories that clearly define the target audience, need, differentiation, advisor opportunity and reasons to believe.
• →Lead content strategy for major product launches and integrated Marketing campaigns.
• →Own the content approach across email, web, social, webinars, video, presentations and advisor communications.
• →Develop and oversee Sales enablement including product stories, talking points, presentations, FAQs and comparison narratives.
• →Partner closely with Sales, Product and Distribution to understand business needs and proactively identify content opportunities.
• →Partner with the Brand Manager to bring SILAC stories to life through distinctive creative execution.
• →Partner with Marketing Automation to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences.
• →Partner with UX/Digital Experience to ensure content supports intuitive and compelling digital experiences.
• →Work closely with Compliance to balance effective storytelling with regulatory accuracy.
• →Monitor the competitive environment, retirement marketplace and advisor needs to inform content priorities.
• →Use engagement data, Sales feedback and business results to continually improve content strategy.
• →Direct freelance writers, subject-matter experts or agency content resources as needed.

• 5–8 years of experience in content marketing, product marketing, financial-services marketing or a related discipline.
• Exceptional writing, editing and storytelling ability.
• Demonstrated ability to translate complex financial concepts into simple, compelling and accurate communications.
• Experience developing content strategy - not simply executing individual content assignments.
• Experience with product positioning, messaging, go-to-market strategy and Sales enablement.
• Strong understanding of educational and thought-leadership content and how it can support engagement and business objectives.
• Commercially minded and able to partner credibly with Sales, Product and senior business leaders.
• Comfortable working in a highly regulated environment and partnering with Compliance.
• High bias to action; able to identify opportunities, develop a point of view and move work forward without waiting for a fully developed brief.

• Annuity industry experience strongly preferred; broader financial-services experience considered.
• Experience marketing to financial professionals, advisors or intermediary distribution strongly preferred.
• Bachelor's degree in Marketing, Communications, Business or related field preferred.

• SILAC has a clear, proactive content strategy tied to business priorities. Product launches have stronger stories and differentiation, advisors receive useful education beyond product promotion, Sales has better tools to win, and content increasingly drives measurable engagement and business results.