Overview
Atria Books is currently seeking a Marketing Director. Our team is a dynamic, diverse, creative group committed to our authors and to publishing their books for maximum impact.
Key Responsibilities
Oversee a team of eight marketers who work on 50-60 frontlist titles per season Develop and review all marketing plans and prepare selling materials Allocate marketing budget and approve advertising plans and creative Communicate with authors and…
Requirements Summary
At least 6-8 years of experience in book publishing, marketing, brand management, or equivalent Strong leadership and management skills and proven success in managing a team Excellent written and verbal communication Ability to present effectively…
Technical Tools
exceljenkins
Atria Books is currently seeking a Marketing Director. Our team is a dynamic, diverse, creative group committed to our authors and to publishing their books for maximum impact. Atria publishes a range of bestselling, and award-winning fiction and non-fiction from authors including Colleen Hoover, Brad Thor, Hannah Grace, Janet Evanovich, Vince Flynn, Sister Souljah, Fredrik Backman, Lisa Jewell, Charlamagne Tha God, Taylor Jenkins Reid, Reyna Grande, Rebecca Serle, William Kent Krueger, and many more.
We are looking for someone with a minimum of 6-8 years of experience in book marketing and management who has a proven record of creating successful traditional and innovative campaigns for both fiction and non-fiction titles and who can be a strong leader in the marketing department.
Responsibilities
Oversee a team of eight marketers who work on 50-60 frontlist titles per season
Develop and review all marketing plans and prepare selling materials
Allocate marketing budget and approve advertising plans and creative
Communicate with authors and agents about campaign progress
Analyze campaign metrics and report on success and growth opportunities
Collaborate closely with publicity, editorial, advertising, video, and corporate marketing departments
Maintain strong relationships with Independent booksellers and librarians
Oversee imprint social media channels and content, with an eye toward growth and building engagement metrics
Work closely with editors on acquisition opportunities, especially in relation to author platform assessment
Qualifications:
At least 6-8 years of experience in book publishing, marketing, brand management, or equivalent
Strong leadership and management skills and proven success in managing a team
Excellent written and verbal communication
Ability to present effectively and clearly in meetings
Keen attention to detail
Must be well-organized and able to prioritize and meet deadlines under pressure
Proven success in digital marketing, social media campaigns, and social media outreach
Must be a creative and strategic thinker, as well as assertive and persuasive
Proficiency with Microsoft Word, PowerPoint, Excel