Director Performance Media, Offline Customer Acquisition

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

This is not a role for someone who manages winning against brand kpis or who manages in a silo. It is for a dynamic, team player;  someone who has hands-on channel experience, who loves and is accountable for the numbers and execution for all offline channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth. You will own the full performance offline portfolio across TV, Audio, Influencer, Direct Mail, and emerging channels, while partnering with Digital,  Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth. 

You will manage a significant media budget with a clear mandate: cost effectively grow our  customer base (hit/beat our plans!)

• At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels. 
• Five or more years leading performance channel specialists. 
• You love to work in a team environment. You love collaborations, co-creating & different opinions, it’s not about “who’s idea” it was, it’s about the right ideas, execution & accountability for the team. 
• You bring hands-on fluency in TV (linear, streaming, sf/drtv, etc.), Audio (Terrestrial, Streaming, Podcast, produced, etc.), Influencers, Direct/Shared Mail, ROF and you keep pace with how those channels are evolving.
• A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey. 
• Strong at owning internal business targets & in-channel platform targets. Ability to use the data to storytell (1:1, with the team, in a deck, meetings, etc.) how performance is going, what’s working, what isn’t & best next steps. 
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (Visits, CPV, cATC, Cost per call, etc). 
• Highly analytical, you love a spreadsheet, plus experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences. 
• Proficient / experienced with tools such as MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, Media Platforms (iSpot, Claritas, etc.) 
• Creative intuition to know what moves a modern consumer, not just what the data says after the fact.
• Bonus: Knowledge/Experience with Digital channels  

Experience managing or structuring agency relationships is important in this role. If you have inherited a new agency partnership and shaped it into a high-performing one, that experience will translate directly.

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.