Senior HR Business Partner

At Smartly, we are building technology that helps brands create, scale, and optimize digital advertising. As our business continues to grow, we are looking for a Senior HR Business Partner to join our People team in Helsinki. This role will partner with senior leaders and C-suite stakeholders across Product and Engineering, supporting key people priorities while helping the organization scale in a thoughtful, high-impact way.

• Partner with senior leaders and C-suite stakeholders to align people strategy with business goals, organizational priorities, and long-term growth
• Support leaders across Product and Engineering on organizational effectiveness, leadership capability, workforce planning, and team performance
• Coach executives, directors, and managers on performance, feedback, engagement, change leadership, and effective team management
• Lead complex employee relations matters with sound judgment, discretion, and appropriate escalation
• Contribute to cross-functional People initiatives such as performance cycles, talent reviews, engagement follow-up, career development frameworks, and manager enablement programs
• Drive org design, team structure evolution, and workforce planning to support scale, clarity, and execution across technical teams
• Use data, engagement insights, and business context to identify priority areas and independently lead projects from diagnosis through execution
• Support performance management and talent planning across your functions, helping leaders raise the bar on accountability, development, and decision-making
• Help drive continuous improvement in HR processes, including the use of AI and automation to simplify workflows and increase impact
• Design and facilitate manager enablement or leadership development sessions to strengthen capability across Product and Engineering
• Act as a trusted advisor to leaders and employees, providing thoughtful guidance on workplace concerns, team dynamics, and career growth
• Partner closely with Talent Acquisition, HR Operations, and the broader People team to deliver scalable, high-quality people support
• Ensure compliance with local employment law and company policies, handling sensitive matters with care
• Champion Smartly’s values and help build an inclusive, high-performing, forward-looking culture

• 7+ years of HR experience, including strong experience in an HR Business Partner or similar role
• Experience partnering with senior leaders, including C-suite stakeholders, in a fast-paced and evolving organization
• Experience supporting Product, Engineering, or other technical organizations
• Strong employee relations experience and confidence navigating complex, sensitive situations
• Excellent coaching, influencing, and stakeholder management skills across all levels of the organization
• Experience with organizational design, change management, and workforce planning
• Strong business judgment and the ability to balance strategic thinking with hands-on execution
• A data-informed mindset, with comfort using analytics and AI tools to improve decision-making and efficiency
• A practical, solutions-oriented approach and the ability to build trust quickly
• Proficiency in Excel or Google Sheets
• A Bachelor’s degree in Human Resources, Business Administration, or a related field

• Experience with Workday 
• Experience in tech, startup, or scaling environments
• Exposure to AI tools or automation to improve HR workflows
• SHRM-CP, PHR, or similar certification

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.


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