Senior Product Marketing Manager (Market Intelligence) - Remote US

Working for a company like Smile Digital Health means supporting our mandate for #BetterGlobalHealth. We strive towards this goal every day, and the results can be seen in the impact of our innovative health data platform and data management solutions, which are used in over 20 countries. We were #19 on Deloitte's Technology Fast 50 Ranking for 2024! 

 

Smile Digital Health makes it easy for healthcare stakeholders to collect and exchange data with our leading FHIR-based data liberation platform.

 

At its heart, the Smile platform enables people and organizations to better manage healthcare data. We help generate and liberate structured healthcare data to ensure effective delivery across care teams and health systems bringing  #BetterGlobalHealth to patients everyday!

Smile Digital Health is building the infrastructure for a healthier world — and the market intelligence to guide that mission has never mattered more.

The Upstream Product Marketing Manager will serve as Smile's primary outside-in signal engine. This is a role dedicated to the market intelligence function: active engagement in the field — in conversations with payers, providers, government agencies, and health data leaders — gathering the Voice of the Customer (VOC) and converting those critical signals into structured, actionable, and scalable intelligence for Marketing and Product Development.

The key insights this role will generate will directly shape how Marketing positions Smile's portfolio, influences product direction, and builds the market understanding required to compete and grow in an increasingly complex health data landscape.

This role is a founding contributor to Smile's Market Intelligence Center of Excellence — a strategic initiative to formalize how the company listens to, interprets, and acts on market insight.

VOC Program Development

1. Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments

2. Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .

3. Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams

4. Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities

Market Intelligence Assets and Marketing

1. Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow

2. Identify, define, and maintain User and Buyer personas across Smile's core market segments

3. Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions

4. Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations

5. Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence

6. Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities

Leveraging AI

1. Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process

2. Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts

 

Smile discloses that artificial intelligence (AI) may be used in portions of the recruitment and selection process, such as resume screening or application assessment. All hiring decisions are ultimately made by qualified human decision-makers, and AI tools are used to support — not replace — fair and equitable hiring practices. 
This position is a new role, created to support Smile’s continued growth and commitment