Sr. Brand Marketing Manager

Soleno is a biopharmaceutical company focused on the development and commercialization of novel therapeutics for the treatment of rare diseases based in Redwood City, CA.

• →Contribute to the development and execution of brand strategy, including the Annual Brand Plan, HCP Engagement Plan, and budget allocation.
• →Partner cross-functionally (Sales, Market Insights, Regional Marketing, Medical Affairs, and others) to define HCP segmentation, align messaging and tactics, and support field tools, training, and execution.
• →Design and execute omnichannel HCP engagement strategies, using data and insights to measure performance and continuously optimize impact.
• →Lead scientific engagement efforts, including KOL strategy, speaker bureau, and peer-to-peer programs, while building strong relationships with key HCPs.
• →Oversee brand presence at national, regional, and local congresses and medical meetings; support field-led educational initiatives.
• →Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels.
• →Manage external agencies (creative, media, digital) and budgets to ensure timely, high-quality execution and accurate financial tracking.
• →Collaborate closely with cross-functional partners (e.g., Legal, Compliance, Medical Affairs, Market Access, Patient teams, Field, Global) to ensure alignment and flawless execution.
• →Monitor market trends, competitive dynamics, and customer insights to inform strategy, guide decision-making, and identify growth opportunities.
• →Serve as a subject matter expert on the product, disease area, and treatment landscape.
• →Lead and prioritize multiple complex, cross-functional initiatives, driving execution in a fast-paced, evolving environment.
• →Exercise independent judgment in decision-making, with impact on resource allocation and business operations.
• →Influence and communicate effectively with stakeholders at all levels, including senior leadership and external partners.
• →Contribute to organizational effectiveness by mentoring others, fostering collaboration, and supporting key internal meetings and initiatives.

• Experience managing Advertising Agency of Record (AOR) activities.
• Experience in Endocrinology and/or rare diseases is a plus.

Travel - 10-25%

Salary Range: $132,000-$167,000

(Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate’s relevant qualifications, skills, and experience, as well as the location where this position may be filled.)