Paid Media Coordinator

United States·Arlingtonmid

OtherCoordinator

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[solidcore] is seeking a Paid Media Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced,

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OtherCoordinator

[solidcore] is seeking a Paid Media Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company looking for a motivated coordinator to partner with internal teams and partner agencies to drive overall growth and success of studios across the US. This position will collaborate with cross-functional teams to ensure growth channels including search, social, programmatic, out of home and beyond are high performing in close partnership with the media agency.

This role will support paid media managers in new studio openings, integrated marketing campaign execution, reporting and more. This is an exciting opportunity for a candidate with a strong interest in fitness and/or familiarity with the brand, and a mind for strategy, implementation, and measurement.

Partner closely with brand, influencer and social team to source creative for media channels based on past learnings

Traffic creative to media agency and QA for correct implementation

Ensure coordination between media agency, NSO team and sales on key milestone dates for execution of new studio opening campaigns (35+ per year)

Update internal trackers and reporting

Execute small campaigns within Meta Ads Platform as needed for internal teams

Work closely with external agencies and internal teams on frequent test and learns including channels, creative, audiences, landing pages and more. Report key findings across teams.

Able to pull and analyze paid media data across channels with actionable recommendations & insights to key stakeholders.

Highly familiar with Google, Meta, TikTok

Highly familiar with audiences (1P, 2P, 3P) and best practices

Experience with Snapchat, Pinterest, The Trade Desk/DV360, CTV, Audio, OOH, Affiliate a plus

Familiar with web and data analytics tools such as Tableau, Looker, Google Analytics

Familiar with incrementality testing, brand lift & performance media measurement

Initiative, a self-starter who looks for areas needing improvement

Strong written and verbal communication skills

Able to manage multiple projects and deadlines in a fast-paced environment

Able to collaborate effectively with cross-functional teams

Passion for boutique fitness

Competitive salary range of $59,000 - $62,000 per year based on experience