Director of Marketing Data & Analytics - 19662

Remoteexecutive

MarketingMarketing Director

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Requirements Summary

marketing analytics performance marketing analytics marketing operations attribution strategy marketing data infrastructure 4+ years in a senior leadership or management role.

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MarketingMarketing Director

Remote | Full-Time
Location Preference: Remote
Industry: Healthcare Marketing / Private Equity Services
Compensation: Competitive Monthly USD Salary + Performance Bonus

We are a fast-growing healthcare-focused marketing consultancy that partners with private-equity-backed, multi-location healthcare organizations to build scalable growth systems. Our team specializes in transforming marketing departments into data-driven revenue engines through advanced analytics, infrastructure, paid media strategy, and operational optimization.

We operate at the intersection of healthcare, marketing technology, analytics, and growth strategy. Our clients rely on us not only for execution, but for strategic insight that directly impacts enterprise growth and investor outcomes.

We are seeking a highly technical, strategic, and business-minded Director of Marketing Data & Analytics to lead the evolution of our marketing data infrastructure and analytics function.

This is not a traditional reporting role.

This is a senior leadership position responsible for architecting sophisticated marketing analytics ecosystems, ensuring HIPAA-compliant data tracking, overseeing advanced attribution frameworks, and translating complex datasets into executive-level business insights.

You will serve as both:

the strategic owner of the organization’s marketing analytics infrastructure, and
the executive-level storyteller who transforms data into actionable growth decisions.

You will also directly manage and mentor an existing Marketing Data Analyst while collaborating cross-functionally with paid media teams, SEO strategists, client success leaders, and executive stakeholders.

This role is ideal for someone who thrives in highly technical marketing environments while also possessing strong business acumen, leadership capability, and communication skills.

Responsibilities

~1 min read

Architect and oversee the organization’s analytics ecosystem across:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Server-side tagging environments
- Custom event tracking frameworks
- CRM integrations
- Offline conversion tracking systems
Define scalable analytics standards and governance protocols across multiple client accounts.

Design secure healthcare-compliant tracking infrastructures with a strong understanding of:
- HIPAA-safe data collection
- Data redaction methodologies
- Server-side GTM container deployment
- Consent management frameworks
- Protected Health Information (PHI) safeguards
Ensure tracking accuracy while maintaining strict regulatory compliance.

Oversee integrations between analytics systems and platforms such as:
- Google Ads
- Meta Ads
- StackAdapt
- HubSpot
- Salesforce
- CallRail
- Liine
- Additional third-party attribution tools
Maintain closed-loop attribution systems that accurately measure marketing effectiveness.

Serve as the internal expert on marketing reporting platforms such as:
- NinjaCat
- Looker Studio
- Similar BI/reporting systems
Develop scalable executive dashboards focused on:
- ROI visibility
- CAC reduction
- Attribution clarity
- Growth forecasting
- Marketing efficiency metrics

Translate fragmented datasets into clear, actionable business narratives.
Present meaningful insights to both internal stakeholders and external healthcare clients.
Help leadership teams understand:
- marketing performance
- patient acquisition economics
- campaign efficiency
- channel attribution
- growth opportunities

Build and optimize multi-touch attribution frameworks.
Analyze conversion pathways across paid, organic, referral, and offline channels.
Identify optimization opportunities that improve:
- ROAS
- conversion rates
- search impression share
- CAC efficiency
- patient acquisition performance

Integrate AI tools into analytics workflows to improve:
- reporting efficiency
- insight discovery
- anomaly detection
- forecasting
- automation
Help evolve the organization’s analytics capabilities through intelligent automation and AI-assisted analysis.

Directly manage and mentor an existing Marketing Data Analyst.
Provide QA oversight on technical implementations and reporting outputs.
Elevate team capabilities through coaching, process development, and technical leadership.

Partner closely with:
- Paid Media Teams
- SEO Specialists
- Client Strategists
- Executive Leadership
Help define KPIs and build reporting systems that support enterprise growth objectives.

Standardize analytics processes and reduce reporting inconsistencies.
Eliminate data silos across departments and client accounts.
Create scalable systems that support long-term agency growth.

Requirements

~1 min read

8+ years of experience in:
- marketing analytics
- performance marketing analytics
- marketing operations
- attribution strategy
- marketing data infrastructure
4+ years in a senior leadership or management role.
Experience working within:
- agencies
- healthcare marketing
- private-equity-backed organizations
- multi-location business environments