Lifecycle Marketing Manager - 65239128323

Position : Lifecycle Email Marketing Manager

Work Hours (Client) : Monday to Friday, 9am till 5pm Central Time 

Pay Range : $2,000 to $2,500/ month (varies based on skill set and experience level)

Location of Search : South Africa

Work Location : Remote

Company Overview:

Our client is a leading web-based time tracking and scheduling software designed to streamline workforce management for businesses of all sizes.

Role Overview:

As the Lifecycle Email Marketing Manager, you will be responsible for developing, executing, and optimizing end-to-end email campaigns to drive customer retention, engagement, and lifecycle growth.

Duties and Responsibilities:

• Build and launch lifecycle emails in HubSpot for trials, new customers, upgrades, at-risk customers, and win-back.
• Write and update email copy, including industry versions for construction, restaurants and retail, healthcare, and a general default.
• Build and maintain lists and segments by plan, industry, company size, and product usage.
• Test constantly: keep a ranked list of tests (subject lines, preview text, copy, timing, audience), run each one with a clear measure, and roll out what wins.
• Check every email and enrollment before it goes live: right people, right sender, right links. If something could reach the wrong customers, stop and check with the Marketing Manager first.
• Keep a current register of live emails and workflows, and retire dead emails once they're signed off.
• Work with the sales and retention reps on who sends what.
• Send a weekly written report: what shipped, what you tested, the results, and what's next.

What Success Looks Like

• Email results improve month over month: opens, clicks, replies, and conversions.
• Every test ends with a written result and a decision.
• Emails ship on schedule, with no wrong-audience sends.
• Shared with the team: more trials turning into paying customers, better activation in the first 7-14 days, more plan upgrades, and lower churn.

Minimum Qualifications:

Language requirement: Excellent English written and communication skills

Experience: 4+ years experience in SaaS lifecycle or email marketing.

• Deep hands-on experience with HubSpot workflows, lists, and segmentation.
• A self-starter who works well without a lot of direction and finishes what they start.
• A track record of testing emails and improving results. Bring an example, including one that didn't work.
• Proven experience managing lifecycle email marketing campaigns and automated user journeys.
• Careful and detail-minded. You check audiences and data before you switch anything on.
• Clear, plain writing in your own words.
• A track record of staying in roles long enough to see year-over-year results.

Bonus Experience

• Product-led SaaS or free-trial funnels.
• Marketing to SMBs or operational industries (construction, field services, healthcare).
• GA4, Amplitude, or similar analytics.