Marketing Manager (B2B Growth & Demand Generation) - 59915349852

Job Title: Marketing Manager (B2B Growth & Demand Generation)
Location: Remote 
Schedule: Full-Time | EST (U.S. East Coast business hours)
Reports To: Operations Leadership

We are a premium, U.S.-based production and experience company specializing in high-impact corporate events. Our work blends technical production, creative execution, and live entertainment to deliver best-in-class experiences for national clients.

We are entering a key growth phase and are building our internal marketing function from the ground up.

This is a high-impact, builder role.

You will own and develop the company’s entire marketing engine — from strategy through execution — with a focus on generating qualified B2B leads and driving measurable pipeline growth.

This is not a traditional “content marketing” role. We are looking for someone who understands how to translate positioning into demand, and demand into revenue.

• Build and optimize lead generation funnels targeting corporate buyers
• Develop gated content and digital assets to capture qualified leads
• Own the full funnel from initial touchpoint through conversion

• Manage and optimize paid campaigns across Google Ads and LinkedIn
• Continuously test messaging, audiences, and creative to improve ROI

• Design and implement automated nurture sequences
• Leverage CRM tools to move prospects through the funnel toward booked consultations

• Create SEO-driven content focused on geographic and service-based intent
• Develop case studies and marketing assets that highlight past project success
• Utilize AI tools to accelerate content production while maintaining brand quality

• Partner with web development resources to improve landing pages
• Ensure all service offerings are clearly positioned and conversion-optimized

• Track and report on marketing performance (ROI, CPL, conversion rates)
• Use data to inform strategy and prioritize highest-impact initiatives

• Maintain a consistent, premium brand voice across all channels
• Collaborate with design resources to ensure high visual and messaging standards

• Proven experience in B2B marketing and lead generation
• Strong understanding of full-funnel marketing and buyer journeys
• Hands-on experience with:
  • Google Ads and LinkedIn Ads
  • CRM and email platforms (HubSpot, ActiveCampaign, etc.)
  • Analytics tools (GA4, SEMrush, etc.)
• Experience using AI tools (ChatGPT, Claude, etc.) in marketing workflows
• Strong written communication with a professional, U.S.-focused tone
• Highly organized, self-directed, and comfortable operating autonomously

• Builders who want to own and scale a marketing function from scratch
• Operators who care about revenue impact, not vanity metrics
• Marketers who thrive in fast-moving, high-accountability environments