Senior Media Buyer (Meta) - 20615

• Own day-to-day strategy and execution across all Meta ad accounts (Facebook and Instagram)
• Build, structure, and optimize campaigns across prospecting, retargeting, and retention
• Manage account architecture, audience strategy, and bidding to hit efficiency targets at scale

• Own and pace a multi-million-dollar annual Meta budget against ROAS, CAC, and MER targets
• Balance spend against both first-order contribution margin and subscription LTV
• Make daily scaling and pullback decisions based on performance and margin, not vanity metrics

• Partner with the creative team to brief, test, and iterate on ad concepts at high velocity
• Build and run structured creative testing frameworks to identify winning angles and formats
• Treat creative as the primary scaling lever and feed learnings back into production

• Maintain accurate tracking through Meta Conversions API and server-side setup
• Reconcile platform-reported performance against blended and post-purchase-survey data
• Use incrementality and holdout thinking to make confident spend decisions in a signal-loss environment

• Plan and execute aggressive spend ramps through peak seasonal and holiday windows
• Forecast budget, inventory-informed pacing, and efficiency expectations across the year

• Report performance clearly to leadership with insight, not just numbers
• Coordinate with analytics, creative, retention, and inventory/ops teams

• 5+ years of hands-on media buying experience, the majority in direct-to-consumer ecommerce
• Proven track record personally managing $5M+ per year in Meta ad spend. This is a firm requirement — please only apply if you can speak in detail to the accounts and budgets you've run
• Deep, current expertise in Meta Ads Manager at scale
• Strong command of ROAS, CAC, LTV, MER, and contribution margin, and how they interact
• Experience building and running structured creative testing programs
• Working knowledge of Meta Conversions API, server-side tracking, and attribution in a post-iOS14 environment
• Highly analytical and comfortable with spreadsheets, dashboards, and performance data

• Experience marketing a physical product paired with a subscription or membership
• Experience scaling paid spend through major seasonal or holiday peaks
• Multi-channel buying exposure (TikTok, Google, YouTube, Applovin, or similar)
• Background in fitness, health, wellness, sports, or a comparable consumer category

You are:

• Ownership-minded. You treat the budget like it's your own money and lose sleep over inefficient spend
• Analytical and margin-literate. You can tell the difference between a good ROAS and a profitable one
• Creative-fluent. You understand that at this spend level, creative wins accounts, and you work hand-in-hand with the team that makes it
• Decisive under noise. You make sound scaling calls even when attribution is imperfect
• Calm at scale. Managing a multi-million-dollar budget through a seasonal peak energizes you rather than rattles you