Senior Social Media Manager - 19837

Brand Voice Advocacy: Own daily community management, engaging authentically with followers, answering product inquiries, and cultivating an active, loyal brand ecosystem.

Data-Driven Reporting: Compile comprehensive weekly and monthly social analytics reports, extracting actionable insights to continuously iterate on content formats and distribution models.

Experience: 5+ years of dedicated social media management experience specifically scaling DTC (Direct-to-Consumer) consumer brands.

Industry Context: Deep preference for candidates coming from the baby, parenting, lifestyle, fashion, beauty, or premium CPG (Consumer Packaged Goods) sectors.

Influencer Mastery: Proven track record of independently managing creator pipelines, with deep functional knowledge of influencer gifting, contracting, and performance auditing.

The "Strategic Builder" Mindset: A rare balance of creative vision and meticulous attention to analytical details. You are comfortable steering brand narrative while managing spreadsheets, deadlines, and project data rooms.

Communication: Exceptional verbal and written English communication skills, with a native-level grasp of digital copywriting, humor, and lifestyle brand positioning.

Measurable exponential growth in organic reach, impressions, and engagement rates across priority channels (TikTok and Instagram).

Successful construction of a reliable, predictable monthly pipeline of high-quality user-generated content (UGC) from seeded creators.

Fluid, accurate reporting cycles that provide leadership with absolute visibility into organic social attribution and campaign performance.