Sr. Manager, Digital Paid Media

A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member can make a difference. We love what we do, and it shows. As the national leader in providing cutting-edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 100 locations, Sono Bello is the largest and fastest-growing cosmetic surgery practice in the nation.

We’re searching for a proven digital marketing leader to elevate our performance across paid search, social, display, and new media channels. As Senior Manager, Digital Paid Media, you’ll blend data, technology, and creativity to drive measurable growth reaching the right audience with the right message at the right time.

This role sits within our Acquisition Marketing team and is pivotal in shaping how Sono Bello attracts and attracts new patients. You’ll define strategy, partner closely with our media agency, and stay hands-on in the details from campaign setup to data tracking, ensuring seamless execution.

• Lead digital media strategy and execution across paid channels to deliver qualified leads and patient growth.
• Partner with our agency to set goals, optimize performance, and hold teams accountable for measurable outcomes.
• Manage budgets, pacing, and channel mix for maximum ROI.
• Build and oversee tagging, tracking, and measurement in partnership with analytics and technology teams.
• Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue outcomes.
• Use data to identify opportunities, optimize performance, and refine targeting.
• Stay hands-on with campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.
• Collaborate closely with creative, content, and video marketing partners to align messaging and audience strategies.
• Lead testing and experimentation to improve conversion, attribution, and channel efficiency.
• Regularly report performance insights, learnings, and recommendations to senior marketing leadership.
• Help establish best practices, workflow, and process as we continue building out our acquisition marketing function.

• 7–10+ years in performance marketing or digital media, ideally with experience managing both in-house and agency teams.
• Strong hands-on experience with Google Ads and Meta Ads Manager, and solid understanding of display and programmatic platforms.
• Technical fluency with Google Tag Manager, conversion tracking, pixels, and data layer setup.
• Proven track record improving performance in lead generation or e-commerce campaigns.
• Deep analytical skills and comfort with tools like GA4, Looker Studio, or Power BI.
• Strong communicator who can translate complex performance data into clear business insights.
• Experience managing significant budgets and delivering measurable growth outcomes.
• Comfortable working in a fast-paced environment where priorities evolve quickly.
• A mix of strategic perspective and hands-on execution.  You can think big and still get into the details.