Marketing and Communications Manager

South Africamid

OtherCommunications

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Quick Summary

Overview

Purpose of the role The Marketing and Communications Manager owns the marketing and communications function end to end, from strategy and budget through to delivery, measurement and governance.

Technical Tools

OtherCommunications

Purpose of the role

The Marketing and Communications Manager owns the marketing and communications function end to end, from strategy and budget through to delivery, measurement and governance. The role was built from inception, which means the person in it operates as much as an operations architect as a marketer, building the infrastructure the function runs on and then keeping marketing to the same operational and financial standard as any other commercial unit. The work spans three pillars of brand, products and performance, across five service verticals, and includes the executive positioning of the Managing Director, the partnership operating model, and the internal culture programme that reduces the dependence on paid channels over time.

The role is broad by design. It combines the strategic ownership of a department head with a digital specialism in paid media, CRM architecture and marketing analytics, and a governance remit that places the function inside the company risk, policy and reporting cycles. The successor should expect to lead at the strategic level while retaining enough technical depth to set direction on CRM, automation and performance measurement.

Responsibilities

~1 min read

Requirements

~1 min read

Bachelor's degree in Marketing/Communications
More than 5 years of experience
Experience in a business-to-business environment with long sales cycles, ideally in technology, professional services or a regulated sector.
A demonstrable digital specialism across paid media, CRM architecture and marketing analytics, not only strategic oversight of it.
Experience leading a marketing function, ideally one built or rebuilt from the ground up, with budget ownership and executive reporting.

Attributes

A steady people leader who can coach a small team through capacity pressure and change.
Comfortable building infrastructure and simplifying complexity and willing to work at both the strategic and the technical level while the function mature.
Financially literate, able to keep marketing to a commercial standard and to report in the language of the business.
A strong writer and editor, able to prepare executives for public platforms and to manage reputation in a regulator-conscious environment.