Customizations & Campaign Production Lead

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is looking for a Customizations & Campaign Production Lead to own the execution of our member lifecycle marketing programs. This role is the production engine of the lifecycle team, responsible for building and launching high-quality campaigns in Iterable, leading complex builds, and managing the customization requests that come from our B2B customer base.

This is a senior individual contributor role that reports to the Director of Lifecycle Marketing. You'll work closely with our lifecycle strategy team, our external agency, and B2B customer success to translate lifecycle strategy into polished, high-performing campaigns. You thrive in the details, take pride in getting things built right, and know how to manage a fast-moving production queue without letting things slip. This role is ideal for a lifecycle marketer who loves the craft of building campaigns and takes pride in execution quality at scale. Occasional travel may be required for company or team events.

Please note that this is a hybrid role based in New York City, with an expectation to be in office 3 days a week. Our office is located at 60 Madison Avenue.

• →Own the end-to-end customization function, from intake and prioritization to solutioning, architecture, build, and QA, ensuring every request is evaluated for ROI and complexity before a single line of logic is written
• →Develop and maintain a customization playbook that defines how requests are scoped, tiered, and executed, reducing one-off effort and creating repeatable patterns the team can scale
• →Build and QA every customization to a high quality bar, scalable, well-documented, and designed to reuse, not rebuild
• →Manage the request queue end-to-end with CS and account teams, setting clear SLAs, flagging tradeoffs early, and delivering with enough consistency that CS sees you as their most reliable execution partner
• →Own end-to-end campaign production in Iterable, from standard sends to complex multi-step journeys, cross-channel sequencing, and conditional personalization at scale
• →Establish and uphold high-quality QA standards across all campaign builds, every send is reviewed against a consistent bar before it touches a member inbox
• →Partner with lifecycle strategy to pressure-test designs for feasibility before build begins
• →Develop and maintain a modular content library so the team can execute standard builds independently without starting from scratch each time
• →Build and scale dynamic content systems that deliver personalized experiences across member segments without requiring bespoke effort each time
• →Own the logic behind personalization, segmentation rules, content variations, send conditions, and keep it clean, documented, and reusable
• →Partner with Engineering on data point enablement, troubleshooting, and pipeline work that powers the personalization engine at scale
• →Own send frequency logic and governance across lifecycle programs, balancing engagement goals with member communication preferences and maintaining guardrails as program volume grows
• →Serve as the strategic lead on agency partnerships, directing prioritization, solutioning, and quality across all lifecycle production work handled externally
• →Ensure agency output meets Spring Health's quality bar; provide structured feedback and escalate when needed
• →Track capacity against demand and flag resourcing issues proactively

• Campaigns are built fast, launched clean, and perform to a consistently high quality bar
• The customization queue runs with clear SLAs, low escalations, and strong CS satisfaction
• The modular library grows over time, reducing bespoke effort and improving consistency across programs
• Frequency governance is airtight, members get the right messages at the right cadence without conflicts
• The lifecycle team spends more time on strategy because production is a solved problem

• 5–8 years of experience in lifecycle marketing or CRM with a strong hands-on production and execution focus
• Deep Iterable experience required, you should be comfortable building complex journeys, dynamic templates, and modular systems from scratch
• Experience managing a high-volume production queue in a B2B2C or SaaS environment
• Familiarity with agency management and the rhythms of a fast-moving lifecycle marketing team
• Strong attention to detail, clear communication, and the ability to juggle competing priorities without dropping balls
• Comfortable working within a defined platform scope while constantly looking for ways to build smarter and faster within it

The target base salary range for this position is $153,500 - $194,310 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.