Demand Generation Manager

The Demand Generation Manager sits at the heart of our growth engine, orchestrating campaigns in partnership with our campaign producer, paid media, field marketing, and content teams to deliver pipeline. Reporting to the Sr. Director of Growth Marketing, we are looking for a detail-oriented, execution-focused marketer who understands complex B2B funnels and will accelerate our omni-channel campaign efforts.

• →Campaign Management
• →Manage campaign calendars to ensure on-time delivery of key messages to specific audiences
• →Leverage segmentation and targeting logic to ensure campaigns reach the right buyers
• →QA campaign assets
• →Test and iterate tactics across ABM/intent platforms
• →Translate winning strategies from one channel into repeatable, cross-channel playbooks
• →Performance & Optimization
• →Report on campaign performance and suggest optimizations and performance insights proactively to Marketing and SDR leaders to ensure prioritization of in-market accounts
• →Conduct A/B tests on subject lines, CTAs, landing page copy, and audience segments and carry learnings forward
• →Audience & Targeting
• →Own intake process to Marketing Operations for audience builds across campaigns, including account-based marketing plays, webinars, pre- and post-event outreach 
• →Partner with the content team to match campaign assets to buyer stage and persona
• →Process & Scale
• →Maintain campaign intake processes and repeatable campaign playbooks for high-frequency programs
• →Manage dependencies across programs to ensure campaigns are connected across the full marketing calendar
• →Serve as the Marketing team’s operational point of contact
• →Identify and resolve bottlenecks, conflicting priorities, and dependencies

• Located in Austin, TX (preferred)
• 6+ years of experience Marketing, either in campaign management, ABM, marketing operations, or a similar execution-focused role in a B2B tech or SaaS environment
• Experience leveraging intent / ABM platforms (6sense, Demandbase, or similar)
• Proficiency with CRM systems (Salesforce) for reporting
• Strong project management skills with experience using tools like Asana
• Ability to succeed in a collaborative environment and operate as a team player
• Experience in B2B cybersecurity or SaaS marketing preferred

SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions leverage advanced analytics and AI to proactively prevent ransomware and account takeover, detect insider threats, safeguard employee and consumer identities, and accelerate cybercrime investigations. SpyCloud's data from breaches, malware-infected devices, and successful phishes also powers many popular dark web monitoring and identity theft protection offerings. Customers include seven of the Fortune 10, along with hundreds of global enterprises, mid-sized companies, and government agencies worldwide. Headquartered in Austin, TX, SpyCloud is home to more than 200 cybersecurity experts whose mission is to protect businesses and consumers from the stolen identity data criminals are using to target them now.

To learn more and see insights on your company’s exposed data, visit spycloud.com.

Our mission is to make the internet a safer place by disrupting the criminal underground. Together with our customers and partners, we aim to end criminals’ ability to profit from stolen information.

SpyCloud is a place for innovative, collaborative, and problem-solvers to thrive. Individually, we’re amazing, but together, we’re unstoppable. We celebrate diversity and various perspectives and aim to create an inclusive and supportive environment for all. We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. SpyCloud complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

SpyCloud expressly prohibits any form of workplace harassment. Improper interference with the ability of SpyCloud's employees to perform their job duties may result in discipline up to and including discharge. SpyCloud shares the right to work and participates in the E-Verify program in all locations.

If you need assistance or accommodation due to a disability, you may contact us.

Our culture is something really special. We’re all driven to disrupt the cybercriminal economy as we keep customer accounts safe from compromise. We support a truly worthy and serious mission, but we have fun doing it together. If you are driven, inventive, and collaborative, you’ll fit right in.

We will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with SpyCloud to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing SpyCloud should email careers@spycloud.com.