Demand Generation Manager

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

We’re looking for a Demand Generation Campaigns Manager to help execute and optimize integrated marketing campaigns that drive awareness, engagement, and qualified leads. This is a hands-on, individual contributor role focused on campaign execution, coordination, and performance tracking across multiple channels.

You’ll work closely with senior demand gen leaders, product marketing, and marketing operations to bring campaigns to life and ensure programs launch on time and perform effectively.

In this role, you will also be responsible for:

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  Supporting the execution of integrated demand generation campaigns across email, webinars/events, paid media, content, and website

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  Building and launching campaigns in marketing automation tools (emails, landing pages, forms, nurture programs)

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  Coordinating campaign timelines, assets, and stakeholders to ensure on-time delivery

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  Partnering with Product Marketing to apply messaging and positioning to campaign assets

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  Working with Sales and SDR teams to support campaign follow-up and enablement materials

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  Tracking and reporting on campaign performance (leads, engagement, MQLs, pipeline contribution)

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  QA campaigns before launch to ensure accuracy and best practices

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  Assisting with A/B testing, optimization, and post-campaign analysis

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  Maintaining campaign documentation, calendars, and reporting dashboards

• 2–4 years of experience in B2B marketing, demand generation, or campaign marketing

• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.)

• Familiarity with CRM systems like Salesforce

• Strong attention to detail and ability to manage multiple tasks at once

• Comfort working from established campaign frameworks and processes

• Analytical mindset with interest in learning campaign measurement and optimization

• Strong written and verbal communication skills

• Experience in B2B SaaS or technology marketing

• Exposure to webinars, virtual events, or field marketing programs

• Basic understanding of demand gen metrics and funnel stages

• Experience supporting ABM or targeted account campaigns

The pay for this role may range from $100,000 to $130,000, plus variable, benefits, perks, and equity.

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