Marketing Analyst

Strategy is seeking a Marketing Analyst to serve as a strategic right hand to marketing and business development leadership. This role blends analytics, digital marketing, content creation, website management, and event execution to support brand awareness, client engagement, and growth initiatives.

The ideal candidate is both analytical and creative, comfortable owning execution while thinking strategically. You are fluent in modern marketing tools, energized by fast-paced work, and highly comfortable using AI to improve quality, efficiency, and insight.

• Own and manage the company’s corporate digital presence, including social media channels and website content.

• Plan, create, and publish on-brand social media content that highlights technical expertise, project experience, thought leadership, and company culture.

• Monitor engagement metrics and continuously refine digital strategy based on performance and industry trends.

• Maintain and continuously improve the company website, ensuring content is current, accurate, visually compelling, and aligned with business priorities.

• Identify opportunities to enhance website usability, content structure, SEO, and storytelling.

• Coordinate website updates related to projects, services, leadership, events, and company announcements.

• Create and manage professional marketing and promotional materials, including presentations, brochures, white papers, one-pagers, and digital assets.

• Ensure brand consistency across all external-facing materials.

• Support proposal and pursuit efforts with polished, compelling content.

• Plan and execute company participation in industry events, conferences, and trade shows.

• Manage timelines, logistics, vendors, promotional materials, and on-site support.

• Track event ROI, leads, and post-event insights to inform future participation.

• Conduct market, industry, and competitive research to support positioning and growth strategies.

• Analyze marketing performance across campaigns, service lines, events, and website activity.

• Develop dashboards and executive-ready reports that translate data into actionable insights.

• Use AI tools to accelerate research, content creation, analysis, and reporting while maintaining quality and brand voice.

• Apply sound judgment to balance automation with thoughtful human review.

• Continuously explore and recommend new tools and workflows that improve marketing effectiveness and efficiency.

• Partner closely with business development, technical teams, and leadership to align marketing efforts with company goals.

• Support ad-hoc strategic initiatives and act as a trusted, proactive partner to marketing leadership.