Swile
Swile2mo ago
New

Digital Marketing Manager

FranceFrance·ParisPermanentmid
MarketingMarketing Manager
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Quick Summary

Overview

At Swile, we believe that good products can help reduce friction in daily professional life and boost employee satisfaction. Today, we provide innovative solutions in various areas such as Fintech,

Technical Tools
MarketingMarketing Manager
At Swile, we believe that good products can help reduce friction in daily professional life and boost employee satisfaction. Today, we provide innovative solutions in various areas such as Fintech, Travel, HR, and Employee Benefits to more than 5.5 million users in 85,000 companies in France and Brazil.
 
We are building an ambitious marketing organisation, and we’re looking for someone who can structure, drive and scale our digital acquisition strategy. A hands-on, strategic role with real impact.

As part of the Acquisition team, which reports to the CLM (Customer Lifecycle Management) division, you will serve as Swile’s Search Lead. You will oversee the entire search strategy—both organic and paid—across our key markets. You’ll work with a high degree of autonomy, take full ownership of your projects from start to finish, and ensure that every search initiative is measured, optimized, and aligned with the Acquisition team’s business objectives.

  • Define and manage the Google Ads strategy across the entire funnel
  • Create and optimize campaigns, manage the budget and key KPIs (CPL, CPA, leads)
  • Collaborate with Product Marketing to align campaigns with product priorities
  • Monitor performance weekly and translate insights into an action plan
  • Define and manage the SEO strategy: technical audits, site architecture, internal linking, on-page optimization
  • Manage the content and backlink strategy: briefs, coordination with agencies/freelancers, editorial alignment
  • Work cross-functionally with Product, Brand, Marketing, and Engineering
  • You have at least 7 years of experience in digital marketing, with solid expertise in SEA and strong familiarity with other SEM levers. Agency backgrounds are welcome.
  • You know how to build a strategic vision and translate it into a concrete action plan.
  • You are as comfortable with high-level thinking as you are with hands-on execution — you don’t wait for answers to come to you.
  • You know how to work cross-functionally, align diverse stakeholders, and bring people along with your ideas.
  • You enjoy challenging the status quo, questioning existing practices, and proposing new approaches.
  • You are proficient with Google Ads, Microsoft Ads, LinkedIn Ads and Semrush.
  • Even though the working language will primarily be French, your English must be fluent — both written and spoken.
  •  

    We are in the process of structuring this role. There is no ready-made playbook: you will be a key contributor to building it. If you are looking for a well-oiled, stable environment, this is probably not the right moment. But if you want to have a real impact on the way Swile acquires its customers tomorrow, you are in the right place.

    • The opportunity to join an engaged team within an organisation undergoing real transformation.
    • A work environment that values autonomy, initiative and creativity.
    • A competitive salary and attractive benefits package.
    • Real professional development and career growth opportunities.
    • A role based in Paris or Montpellier, in hybrid mode.
     

    Location & Eligibility

    Where is the job
    Paris, France
    Hybrid — some on-site time required
    Who can apply
    FR

    Listing Details

    Posted
    March 30, 2026
    First seen
    June 2, 2026
    Last seen
    June 6, 2026

    Posting Health

    Days active
    0
    Repost count
    0
    Trust Level
    32%
    Scored at
    June 2, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Swile
    Swile
    lever

    Swile is a pioneering company in employee benefits, offering a smartcard and app that integrates meal, gift, and mobility vouchers to enhance employee engagement.

    Employees
    350
    Founded
    2018
    Domain
    swile.co
    View company profile
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    SwileDigital Marketing Manager