Founding Product Marketing Manager

At Synthpop, we're rebuilding the reality of what patient care can be. We believe every patient deserves a journey that is unexpectedly simple, effective, and attentive. We tackle complex administrative tasks such as referral processing and insurance verification, helping to lower costs, reduce errors, and ensure patients receive the coverage they need.

Backed by decades of healthcare and tech experience, our team knows how to build scalable, reliable products for manufacturers, suppliers, and software solutions. By seamlessly integrating with existing infrastructure, our platform leverages AI agents, smart workflows, and adaptive communication strategies to ensure no patient falls through the cracks. If you're passionate about transforming healthcare operations and creating meaningful outcomes for patients, we'd love to have you join our team.

This is Synthpop's first dedicated product marketing hire. You will build the function from zero to one and shape how the market understands a new category of healthcare AI. You will work directly with company leadership and partner closely with Engineering, Sales, Solutions Engineering, Customer Success, Design, and Brand to turn complex technology and healthcare workflows into crisp, credible narratives that move customers to action.

The role is both strategic and hands-on. You will own positioning and go-to-market strategy for products and features, then roll up your sleeves to create the landing page, campaign brief, demo story, sales deck, and enablement materials needed to launch. If you thrive in ambiguity, learn through customer conversations, and love making complicated products feel obvious, this role offers rare scope and impact.

• Synthpop has a clear, differentiated messaging that customers and internal teams can repeat consistently.

• Priority campaigns move from concept to market quickly, with strong narratives, high-quality assets, and accountable launch plans.

• Marketing, Sales, Solutions Engineering, and Customer Success have the tools and training to connect product capabilities to measurable healthcare outcomes.

• Customer and market insight becomes a reliable input to product strategy, campaign priorities, and the company narrative.

• A durable product marketing function is in place - rigorous enough to scale, lightweight enough to match an early-stage company.

• 5+ years of product marketing experience in B2B software, including meaningful ownership of positioning, messaging, launches, and sales enablement.

• Direct healthcare experience working with health systems, health plans, provider organizations, or healthcare operations teams; you understand how care delivery, reimbursement, and administrative workflows shape buying decisions.

• Demonstrated zero-to-one experience building product marketing capabilities, launching a new product or category, or operating as an early marketing hire in a startup or high-growth environment.

• Exceptional writing and storytelling skills, with a portfolio of messaging, launch, content, or enablement work that makes complex products clear and compelling.

• Ability to move fluidly between strategy and execution - from market segmentation and positioning to drafting a landing page, structuring a demo, or polishing a sales deck.

• Strong customer discovery and synthesis skills; you can identify patterns across interviews, field feedback, product data, and competitive research.

• Strong cross-functional judgment and influence, especially with Product, Sales, Sales Engineering, Customer Success, Design, and executive stakeholders.

• High ownership, urgency, attention to detail, and comfort making progress with incomplete information in a continually changing environment.

• Ability to work from the Boston/Cambridge office at least three days per week in steady state.

• High level experience using Coding agents

• Experience marketing healthcare AI, workflow automation, enterprise SaaS, or another technically complex product in a regulated environment.

• Knowledge of patient access, referral intake, eligibility and benefits, prior authorization, claims follow-up, revenue cycle, DME/HME, or payer operations.

• Experience marketing to multiple buyer personas across operations, clinical leadership, finance, IT, compliance, and the C-suite.

• Experience building high-fidelity demos, ROI tools, customer proof, competitive programs, or analyst-facing narratives.

• Familiarity with modern content, design, analytics, and AI-assisted product marketing workflows.

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