Senior Product Engagement Specialist

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

We are looking for a data-driven and customer-obsessed Product Engagement Specialist to join our Product Solutions Marketing team. In this role, you’ll own the strategy and execution of in-app engagement initiatives using Pendo to drive user activation, product adoption, and long-term retention. You’ll collaborate closely with Product, UX, Engineering, and Customer teams to shape a best-in-class user experience through analytics, segmentation, and targeted in-app messaging.

• →Define, implement, and manage tagging strategies and analytics frameworks in Pendo to measure user behavior, feature adoption, and product engagement.
• →Build and maintain real-time dashboards to surface insights for key stakeholders across Product, Marketing, Partner Success, and Leadership.
• →Design, deploy, and optimize in-app experiences including onboarding flows, walkthroughs, tooltips, and announcements that enhance user understanding and value realization.
• →Partner cross-functionally with Product Managers, Product Marketing, UX Designers, and Engineers to embed Pendo analytics into the product development lifecycle.
• →Conduct regular audits of tags and guides to ensure data accuracy and maintain high usability standards.
• →Establish and maintain governance standards, documentation, and best practices for Pendo usage across the organization.
• →Support segmentation, targeting strategies, and A/B testing to deliver personalized user experiences and measure impact.
• →Translate behavioral data and customer insights into actionable recommendations to improve product usability and customer satisfaction.

• 4+ years of experience in product engagement, digital adoption, or customer success roles using platforms like Pendo, WalkMe, Appcues, or Gainsight PX.
• Strong understanding of SaaS business models and user behavior analytics, preferably in a B2B or enterprise setting.
• Demonstrated ability to work cross-functionally and influence without authority across Product, Marketing, and Engineering teams.
• Familiarity with behavioral segmentation, user journey mapping, and digital experimentation (e.g., A/B testing).
• Clear, confident communication skills with the ability to turn complex data into compelling, actionable insights.
• Experience with tools such as JIRA, Confluence, or other product collaboration platforms.
• Basic understanding of HTML/CSS/JavaScript is a plus.

• Experience implementing or governing large-scale digital adoption platforms across multiple product teams.
• Familiarity with customer lifecycle metrics and KPIs (e.g., activation rate, time to value, retention).
• Strong organizational skills and attention to detail when managing large sets of tags, segments, and guides.
• A passion for improving the user experience and making products easier to understand and use.