Senior Vice President, Marketing

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.

Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.

Learn more about Teremana: http://www.teremana.com/

Select trade press coverage:

Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,

The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...

Teremana is entering its next phase. We need a Senior Vice President, Marketing to lead what comes next. This leader will build a premium, culturally relevant global brand that earns attention rather than buys it, grounded in our ethos of Mana. They will oversee brand, content, social, PR, experiential, partnerships, and the performance engine underneath it all.

• Brand Vision & Cultural Leadership: Define and evolve the brand platform and protect the Teremana voice and identity.
• Experiential Marketing & Brand Activation: Lead national activations, events, and partnerships that drive trial and depletions.
• Brand to Bottle: Connect brand storytelling to retail execution and commercial performance.
• Modern Discovery & AdTech: Ensure presence across modern discovery platforms and build a high-performing media ecosystem.
• Growth Strategy & Innovation: Shape long-term growth, portfolio expansion, and innovation strategy.
• Leadership & Organization: Build and lead a world-class marketing organization.

• The best marketing doesn’t interrupt culture. It contributes to it.
• There’s no daylight between brand and commercial. Storytelling that doesn’t move bottles isn’t strategy; it’s a hobby.
• You’re as fluent in a retail-media dashboard as you are in a creative brief. You expect your team to be the same.
• You lead with mana. Warmth and gratitude are not soft skills around here. They’re how we win.

• 15+ years of marketing leadership experience, including executive roles.
• Proven ability to scale consumer brands while maintaining cultural relevance.
• Deep experiential chops: sponsorships, festivals, hospitality, the works. At consumer scale, with commercial outcomes you can name.
• Strong leadership presence with the ability to influence at the executive level.
• Experience across modern marketing channels and data-driven decision making.