Social and Digital Media Specialist

At Terrestris, we leverage technology to create better mission outcomes through better human performance. We form strong client and team relationships through transparency and strive to create an environment where our team can let their excellence shine through. By finding, developing, and incorporating new ideas, we provide memorable services. Rooted in the USMC values of honor, courage, and commitment, Terrestris seeks to deliver extraordinary value to the American people by helping the Government become more efficient and effective.

As the Social and Digital Media Specialist you will execute a comprehensive digital media strategy, focusing on content creation, platform management, engagement tactics, analytics, and compliance monitoring. This approach aims to elevate the command's online presence by curating engaging multimedia content adhering to Navy messaging guidelines. The specialist will manage social media platforms, ensuring consistent, interactive, and responsive communication reflective of CNSG MIDPAC's values. Tailored engagement tactics such as contests and live sessions will foster community participation and audience retention. Regular analysis of metrics will inform data-driven decisions, optimizing strategies for greater impact while ensuring compliance with Navy directives throughout all digital communications.

You will:

• Collaborate with Fleet Forces Command to craft and execute a comprehensive digital media strategy that aligns with COMNAVSURFGRU MIDPAC's objectives.
• Emphasize strategic planning, content creation, platform management, audience engagement tactics, analytics utilization, and compliance monitoring within Navy guidelines.
• Implement a structured approach to ensure the strategy's adaptability to changing communication trends and organizational goals.
• Generate engaging multimedia content (videos, graphics, articles, infographics) tailored to resonate with diverse audiences while upholding Navy messaging guidelines.
• Regularly update and manage social media platforms with high-quality content that reflects CNSG MIDPAC's values and objectives.
• Ensure accuracy, relevance, and timeliness of content delivery across various digital platforms.
• Actively oversee and maintain CNSG MIDPAC's social media profiles, fostering continuous interaction, and responsiveness with the audience.
• Employ tailored engagement tactics such as contests, polls, live sessions, and community-driven initiatives to enhance audience participation and retention.
• Implement strategies to increase platform visibility, reach, and user engagement metrics.
• Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.
• Generate comprehensive reports and data-driven assessments to optimize strategies for greater impact and alignment with communication objectives.
• Utilize analytics to refine content, engagement strategies, and platform management for enhanced effectiveness.
• Ensure strict adherence to Navy directives, security protocols, and confidentiality standards in all digital communication efforts.
• Safeguard the integrity and credibility of CNSG MIDPAC's online presence by maintaining compliance with established guidelines and policies.
• Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.
• Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.

You might be the professional we’re looking for if you have:

• Authorization to permanently work in the United States without sponsorship.
• Ability to successful complete a background investigation.
• A Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Digital Media, Graphic Design, or a related field; equivalent combination of education and experience may be considered.
• A minimum of 3–5 years of professional experience managing social media, digital communications, or public affairs for a government, military, or large organization.
• Experience developing and executing social media strategies across platforms such as Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
• Demonstrated ability to create compelling written, photographic, graphic, and video content for digital audiences.
• Proficiency with Adobe Creative Cloud applications, including Photoshop, Premiere Pro, Illustrator, InDesign, or equivalent multimedia editing software.
• Experience using social media management and analytics platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite, Google Analytics, or similar).
• Excellent written, verbal, editing, proofreading, and interpersonal communication skills.
• Strong knowledge of digital marketing, branding, storytelling, and audience engagement best practices.
• Ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment.
• Experience planning and covering live events through photography, videography, and real-time social media updates.
• Knowledge of Department of Defense (DoD), Department of the Navy, or military public affairs policies, communication guidelines, and Operational Security (OPSEC) principles is highly desirable.
• Ability to work effectively with senior leaders, public affairs personnel, and cross-functional teams.
• Strong organizational skills with exceptional attention to detail and accuracy.
• Proficiency with Microsoft Office 365 applications, including Word, Excel, PowerPoint, Outlook, and Teams.
• Must be able to obtain and maintain any required security clearance or government credentials.
• Ability to occasionally work outside normal business hours to support command events, ceremonies, exercises, or emergency communications.

• Experience supporting federal government or military organization.
• A portfolio demonstrating social media campaigns, digital content, photography, graphic design, or multimedia work.