B2B Organic Growth Marketing Manager

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

👉 Discover life at TheFork

You will be the end-to-end owner of our B2B lead gen website. Your goal is to internalize our web strategy and evolve our online presence into a customer-centric growth machine. You will apply a deep understanding of the B2B buyer’s journey to ensure every touchpoint is optimized for engagement and intent. You will bridge the gap between search visibility and sales velocity, leveraging technical SEO and CRO to create a frictionless path from "curiosity" to "conversion." Supported by Product & Engineering teams, you will ensure our digital footprint is our most powerful tool for capturing demand and accelerating the sales cycle.

Reporting to the Global B2B Marketing Lead, you will be a key member of a 3 person team. This is a senior individual contributor role with no direct reports.

Your list of responsibilities will include : 

• Data-Driven Roadmap: Own the end-to-end CRO process-from identifying friction points in dashboards to executing A/B tests and implementing quick-win changes.
• HubSpot Mastery: Act as the internal expert for our HubSpot CMS, managing page builds, basic development tweaks, and ensuring the platform is used to its full potential.
• Technical Health: With the help of Product & Engineering teams, monitor site speed, Core Web Vitals, and mobile responsiveness, proactively resolving bugs before they impact UX.

• Global SEO Leadership: Monitor top keywords across all operating countries. Develop technical and content strategies to maintain rankings and capture new market share.Manage technical SEO (crawling, indexing, sitemaps). 
• Generative Engine Optimization (GEO): Future-proof our brand by optimizing for LLMs and ensuring high visibility on B2B comparison platforms through review management.
• Content Strategy: Build, execute & coordinate with local markets to ensure global content is localized effectively and optimized for search intent, not just translated.Proactively manage page content update if aligned with data results & SEO analysis. 

• Dashboards: Build, maintain, and evolve comprehensive dashboards for both Website Performance (behavior, conversion, speed) and SEO Health (rankings, visibility, share of voice). You will transform raw data into visual stories that the business can act upon.
• Analytics Architecture: Autonomously architect and refine the tracking of KPIs. You will ensure 100% data integrity for traffic attribution by source, medium, and campaign to provide a crystal-clear view of the inbound funnel.
• Proactive Performance Insights: You proactively analyze and communicate the direct impact of every action-whether it’s a CRO test, a technical SEO fix, or a new content cluster—providing tangible rationale for trends and shifts in performance.

• Web Governance: Establish the "Rules of the House." Define what local markets can edit versus what remains locked at a global brand level to ensure consistency and site speed.
• Quality Feedback Loop: Regularly sync with Sales teams to audit lead quality, ensuring organic traffic is bringing in the right personas.
• Lead Flow Governance: Lead the technical relationship with our support agency to manage the "Inbound Engine." This includes lead routing rules, Salesforce integration logic, and form-to-CRM mapping.
• Rule Updates & Troubleshooting: Proactively identify and escalate bugs in the lead flow. You are the point of contact for updating internal lead-scoring rules and routing logic as the business scales.
• GTM Feature release quarterly Coordination: Serve as the marketing lead for quarterly product releases, ensuring the website reflects new features and messaging seamlessly across all markets.

• Experience: 5–7 years in B2B SaaS Growth or SEO, specifically managing high-traffic sites (100k+ monthly sessions, multi-market approach).
• HubSpot Expert: Advanced mastery of HubSpot CMS (HubDB, page architecture, and basic HTML/CSS).
• Hybrid Communicator: The ability to translate complex marketing needs into technical briefs for Engineering and lead-gen tactics for Sales.
• Project Management: Proven experience managing global, multi-lingual web roadmaps and diverse stakeholders, excellent organization skills. 
• Language: C1 English level; additional languages are a significant plus.

• Next-Gen SEO & GEO: Mastery of technical SEO at scale (1,000+ pages), Topical Clusters, and GEO. Expertise of Semrush, Google Search Console.
• Search Intent Science: Expert at mapping content to the B2B buyer journey and managing Conversion funnel and cannibalization to protect rankings.
• CRO & UX: Proven track record of improving CVR through A/B testing (HubSpot, VWO) and behavioral analysis (Hotjar/Clarity).
• Data Storytelling & Governance: Expert at building HubSpot and Looker Studio dashboards that turn raw traffic metrics into actionable business strategy. A rigorous approach to data hygiene, and routing logic to orchestrate the Inbound Flow between hubspot and Salesforce.