Senior Media Buyer Strategist - Roofing Industry

About the Company This company is a performance-driven marketing partner specializing in scaling high-growth home service businesses across the U.S., with a strong focus on the roofing industry. The team operates with an ownership mindset, prioritizing measurable revenue impact over vanity metrics. Long-term team members who demonstrate consistent performance and impact may be eligible for future equity or stock options. About the Role This company is seeking a Senior Paid Media Strategist – Roofing Ads to own and lead high-performance advertising across Google Search and Meta (Facebook/Instagram). This is not a task-based execution role; it is a performance-driven partnership with real accountability to business results. The strategist will own paid media performance, drive creative direction, guide landing page strategy, and consistently deliver high-quality, sales-ready roofing leads. Compensation includes a base salary plus up to 2% revenue share, tied directly to performance. Candidates must be highly focused on CPL, CPA, and ROAS, and comfortable being held accountable to real revenue outcomes. Responsibilities: Plan, launch, and manage high-performing roofing ad campaigns across Google Search Ads and Meta (Facebook and Instagram), targeting residential and/or commercial customers. Own and scale daily ad budgets ranging from $100 to $3,000+ based on performance, with a strong focus on profitability and revenue impact. Provide clear creative direction for video ads, image ads, hooks, openers, ad copy, and headlines that drive conversions. Collaborate closely with the internal design team to guide landing page layout and strategy, ensuring alignment with ad messaging and conversion goals. Optimize campaigns daily using performance data, adjusting bids, keywords, targeting, creatives, and funnels to stay within KPIs. Run continuous A/B testing on ads, landing pages, and offers to identify and scale high-performing combinations. Deliver clear, concise weekly performance reports with actionable insights (no fluff). Stay current on platform updates, advertising trends, and competitor strategies within the roofing and home services space. Requirements 3-5 years of experience running paid ads & media buying. 1-3 working with roofing companies (residential or comercial) Proven ability to generate high-quality roofing leads at a target CPL of $100 ± $50. Currently achieving strong results through Meta Ads and Google Ads (Search + Local Services Ads) Deep understanding of roofing market behavior, sales cycles, and regional seasonality. Expert-level knowledge of: Google Search Ads: Campaign structure, keywords, bidding, and optimization & Facebook Ads Manager: Campaign setup, audience targeting, retargeting, and conversion tracking. Strong ad copywriting skills tailored to roofing prospects. Ability to provide visual examples of ad creatives and funnel strategies with performance metrics (CPL, CPA, ROAS). Candidates must be prepared to present samples during the interview process Ability to direct landing page strategy for designers to support ad performance. Self-starter who can work independently and drive results without constant oversight. Experience with landing page builders (e.g., ClickFunnels, Unbounce, Instapage). Familiarity with roofing CRMs (e.g., JobNimbus, AccuLynx). Knowledge of platform compliance and advertising rules for roofing and construction. Candidates must bring examples of Meta ad creatives and funnels they’ve personally used, with proven success in achieving strong CPL and CPA metrics in the roofing space. They must take full ownership of the creative direction, guiding the team on what they need (assets, scripts, design, etc.) rather than waiting for instructions. The candidate must bring proven Meta ad results to the table and be able to share examples, whether by hiding sensitive details or under NDA if needed ** Performance Expectations: CPL must consistently fall within $50–$150 for qualified roofing leads. Primary KPIs: CPL, CPA, and ROAS. You must meet KPI targets within the first 30 days. 90-day probationary period: We will evaluate consistency, communication, and overall performance across 3 months. We are looking for a results-driven strategist, not a passive campaign manager. Benefits Salary: $3,000-$5,000 Monthly + Bonuses & stock options Revenue Share: Starts at 1%, moves to 2% based on performance and consistency Long-term partnership path with structured growth opportunities 100% remote from anywhere in Latam