Digital Marketing Manager - Programmatic

United Statesmid

MarketingOtherMarketing Manager

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Overview

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices.

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MarketingOtherMarketing Manager

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

We are seeking a highly skilled Programmatic Trader with deep expertise in B2B advertising and hands-on mastery of The Trade Desk (TTD). In this role, you will design, activate, and optimize programmatic campaigns that drive measurable outcomes for complex B2B audiences. You will play a critical part in evolving our media strategy, partnering closely with Marketing, Analytics, Sales, and Product teams to deliver performance-focused growth.

This is an ideal opportunity for someone who thrives at the intersection of data, creativity, and technology - and wants to shape best-in-class B2B programmatic experiences.

Responsibilities

~4 min read

→5+ years hands-on experience in programmatic trading, ideally within B2B or enterprise-focused environments.

→Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting.

→Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo).

→Strong analytical skills with the ability to translate complex data into insights and actionable recommendations.

→Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.).

→Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.).

→Exposure to CTV, DOOH, Native, OLV, Display and Audio channels.

→Experience within an ad tech company, digital agency, or SaaS environment.

→Exceptional attention to detail, project management skills, and the ability to balance multiple priorities.

→Knowledge of the B2B Data Ecosystem (both large players and new entrants)

→Familiarity with other B2B software like DemandBase and SixthSense

→Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus.

Why Join Us

→Work at the forefront of programmatic innovation in the B2B space.

→Collaborate with a talented team in a fast-growing, tech-forward environment.

→Opportunities for professional development, certifications, and DSP/tech training.

→Competitive compensation, benefits, and flexible work options.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$77,600—$142,200 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.