AU KOL/PR Freelancer

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.

We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology.

The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

 

> Know more about us: furbo.com | LinkedIn | Medium Tech Blog

• Build Furbo’s KOL/KOC strategies for the AU market, including budgeting, creator selection, negotiation, content briefing, and posting coordination
• Utilize AI tools to improve content quality and operational efficiency
• Manage collaboration timelines, ensuring delivery quality across reach, engagement, and conversion
• Analyze campaign results and continuously optimize strategy to boost audience engagement and exposure

• Seek partnerships with Australian pet brands, pet-friendly companies, outdoor/lifestyle brands, and community collaborators
• Coordinate project details to ensure smooth execution, timely deliverables, and strong outcomes

• Consolidate and analyze performance KPIs regularly
• Provide actionable recommendations to improve future campaign strategy and scale partnership operations efficiently
  
  

• 3+ years of influencer partnership experience; PR experience is a plus
• Strong understanding of the Australian influencer ecosystem and end-to-end execution processes
• Hands-on experience executing campaigns independently within the past 6 months (from creator sourcing to post-performance optimization), without relying on agencies
• Strong content planning skills, creative judgment, and data sensitivity
• Proficient in Canva; additional editing software is a plus
• Regularly uses AI tools (e.g., ChatGPT, AI agents) to enhance productivity
• Proactive, collaborative, self-disciplined, and excellent at time management
• Loves pets; pet-ownership experience is a strong advantage