CRM

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced CRM to join one of toogeza’s clients.

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  Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.

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  Identify CRM growth opportunities based on player behaviour, data, and business priorities.

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  Build and optimise automated customer journeys, including onboarding, activation, retention, reactivation, cross-sell, and upsell flows.

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  Segment the player base by behaviour, lifecycle stage, value, activity, product preferences, and VIP status.

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  Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app channels.

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  Develop and test promotional, bonus, cashback, tournament, and gamification mechanics.

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  Create and maintain the CRM campaign calendar in line with product, marketing, and commercial priorities.

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  Analyse campaign and player performance using CRM and business metrics.

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  Run structured experiments and A/B tests, evaluate results, and scale successful initiatives.

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  Improve personalisation and communication relevance across player segments.

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  Work closely with Product, Marketing, VIP, Analytics, and other internal stakeholders.

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  Contribute to the development of CRM processes, reporting standards, and working practices.

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  Present recommendations and support CRM decisions with data and clear business reasoning.

— Drive strategic projects to completion. Own the tracking, cadence, and follow-through on founders-office initiatives across the company. You won’t execute every workstream yourself — you’ll make sure the owners do, and escalate early when things slip.

— Research and synthesis. Turn markets, competitors, customers, and data into crisp summaries and recommendations the founders can act on in minutes, not hours.

— Materials and decks. Prepare and polish investor decks, partner proposals, board updates, and internal strategy documents to a standard we’d put in front of a16z.

— Stakeholder relationships. Help the CEO maintain and develop relationships with key stakeholders — investors, strategic partners, and flagship customers: preparing for meetings, tracking commitments, and keeping follow-ups moving.

— Whatever the moment needs. In a company doubling in six months, the highest- leverage problem changes weekly. You’ll go where the leverage is.

• 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.

• Relevant experience in iGaming, online casino, sportsbook, or betting.

• Strong understanding of player lifecycle, retention, reactivation, and CRM performance metrics.

• Hands-on experience building automated communication journeys.

• Strong knowledge of player segmentation and personalisation.

• Experience working with CRM platforms such as Smartico, Optimove, Emarsys, Braze, Fast Track, Customer.io, or similar.

• Experience with bonus, promotional, or gamification mechanics.

• Ability to analyse campaign performance and translate data into practical decisions.

• Experience running A/B tests and CRM experiments.

• Ability to work independently, prioritise initiatives, and take ownership of results.

• English at Upper-Intermediate level or higher.

• Experience managing or mentoring CRM specialists.

• Experience working with several iGaming brands or products.

• Experience with both casino and sportsbook audiences.

• Experience developing a CRM function or improving existing CRM processes.

• Additional languages such as Spanish, German, or Greek.

Zibra AI is the data infrastructure company for physical AI and 3D-heavy domains serving customers in Gaming, Film, and Industrial verticals. Customer logos span DNEG, Sony, NVIDIA, Tencent, and around 20 more. We’re backed by leading investors including a16z.

We’re now entering a major expansion phase: a large hiring plan is underway and the company will roughly double in size over the next 4- 6 months.

You’ll work directly with the founders and executive team as the operating engine of the Founders Office. This is not a classic execution-generalist role. Your core job is orchestration: making sure the projects that matter most to the founders — fundraising, strategic partnerships, key hires, flagship customer relationships — move forward on time, with the right people held accountable and nothing falling through the cracks. Think of it as program management for the company’s most strategic work, combined with the research, analysis, and materials that power founder-level decisions.

— Extreme proactivity and ownership. You close loops without being chased, spot problems before they land, and act without waiting for instructions.

— Excellent project management. You can run multiple parallel workstreams involving senior people and keep all of them honest — politely, but relentlessly.

— Strong analytical and writing skills. You turn complex, messy information into clear, structured output — documents, models, one-pagers, decks.

— Judgement and discretion. You’ll handle confidential information across fundraising, hiring, and partnerships, and represent the founders with investors and executives.

— 1–4 years in a fast-paced, high-accountability environment — consulting, banking, VC, or an operational/analytical role at a high-growth startup. Deep-tech or B2B infrastructure exposure is a plus, not a requirement.

This position is designed to evolve. As the company scales 2x and the structure develops, the role can grow into Chief of Staff, Account Manager (owning key strategic accounts), or Product Owner, depending on your strengths and where the business needs leverage most. You’ll have a front-row seat — and a hand on the wheel — as a deep-tech company scales through its steepest growth phase.

Zibra sits at the intersection of two compounding waves: the explosion of 3D and simulation data, and the rise of physical AI. The technical foundation is proven, the customer list is real, and the next six months will define the company’s trajectory. You’ll be in the room for all of it.

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.