User Acquisition Manager

Memowrite is a web-based platform that helps people turn their life stories into professionally crafted, printed hardcover memoirs — and leave a legacy that outlives them. Users answer guided prompts and add photos, while Memowrite's editorial team shapes it all into a beautifully designed keepsake book that families treasure and pass down for generations. No writing skills required — just the memories worth keeping.

The product is part of Kilo Group (UAB Kilo Grupė) — a Lithuanian digital health and wellness ecosystem, one of the fastest-growing companies in Europe (FT1000 ranking), with 15+ products and 4M+ customers worldwide. Offices in Vilnius, Barcelona and other European cities.

We're looking for a User Acquisition Manager to join the Memowrite marketing team. This is a high-impact individual contributor role with a clear path to team leadership. You'll be working with real budgets — $ХM+ month.

We already have unit economics. We're not at the R&D stage — we're scaling. Your job is to make that scaling efficient, measurable and fast.

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  Manage and scale paid acquisition campaigns primarily on Meta, with expansion to Google Ads and other channels

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  Work in parallel on two streams: creative hypothesis testing (in collaboration with the creative team) and audience/targeting optimization

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  Collaborate closely with the CRO team to improve conversion across the funnel

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  Brief the creative team on hypotheses and contribute to the creative direction — you don't produce creatives, but you know what works and why

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  Track, analyze and report on performance using internal analytics and attribution tools

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  Contribute to evergreen campaign strategy and seasonal activations (Black Friday, Q4)

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  Identify new audience segments and geos for scaling

Must Have

• 2–4+ years of experience in paid user acquisition (Meta — must)

• Experience managing budgets of $300K+ monthly. You will be working with $1M+ monthly spend.

• Strong understanding of white-hat verticals — no gambling, no grey niches

• Hands-on experience with web funnels and subscription-based products

• Confident working with analytics: Looker Studio, Tableau, Power BI or similar

• Understanding of attribution models — experience with tools like Northbeam, Triple Whale or similar

• Experience collaborating with creative and CRO teams

• Fluent English (working language of the team)

Nice to Have

• Experience with user acquisition automation and auto-rules is a plus

• Experience with Google Ads

• Applovin experience — strong plus

• Additional European languages (Spanish, French, German, Italian, Portuguese)

• Experience across multiple geos and audiences

1. Screening Interview — toogeza

2. HM Interview

3. Test task (3 days)

4. Bar-raising Interview

5. Offer