Growth Marketing Manager, Paid Social

Chicago · ChicagoFull-timemid

MarketingGrowth Marketing

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Overview

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery,

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MarketingGrowth Marketing

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

At Tovala, we're looking for a Growth Marketing Manager to drive customer acquisition through Meta, our largest paid social channel. This is a hands-on-keyboard role where you'll build campaigns, test audiences, and optimize spend to hit aggressive acquisition targets.

You won't just execute what's handed to you. You'll bring your own perspective on what's working, what's not, and where the next opportunity is. You'll work closely with our creative team to brief winning concepts and with our analytics infrastructure to understand true performance. If you're someone who lives inside Meta Ads Manager, has strong opinions backed by data, and wants real ownership over a meaningful budget, we want to talk to you.

Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation

Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance

Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically

Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets

Working within our internal attribution system to understand true channel performance beyond platform-reported metrics

Identifying opportunities to improve conversion rates across the customer acquisition funnel

Communicating performance results and strategic recommendations to your manager and key stakeholders

Staying current on Meta platform changes, algorithm updates, and emerging best practices

Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves

3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels

Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks

Experience understanding and pivoting strategy as needed with algorithm changes (i.e. Andromeda update)

Understanding of how creative drives performance on Meta, with the ability to identify what's working and translate that into clear briefs for a creative team

Comfortable with marketing analytics, attribution models, and evaluating performance beyond last-click or platform-reported metrics

A bias toward action and ownership. You don't wait to be told what to test or where to optimize

Strong analytical skills with the ability to turn data into clear recommendations

Experience in DTC or subscription is a major plus

Agency or in-house background both welcome