Senior Director Business Enablement

• Own business enablement for enterprise platforms including Dynamics 365 and future customer-facing systems (e.g., CRM).
• Ensure systems are configured, extended, and enhanced to support Trail across commercial, operations and finance.
• Translate strategic business priorities into clear technology initiatives and outcomes.
• Drive adoption, behavioral change, and process discipline associated with new system capabilities.
• Measure and report on value realization, adoption, and business impact.

• Act as the business owner to unlock the full value of Dynamics 365.
• Partner with Technology and business leaders to evaluate new Microsoft features, assess readiness and timing, and sequence enhancements based on organizational capacity.
• Ensure ERP evolution is deliberate, controlled, and aligned to operational realities.
• Prevent feature sprawl, workarounds, and adoption gaps.

• Lead business ownership of CRM strategy and implementation when introduced.
• Partner with Sales, Marketing, and Operations leadership to define customer journeys, pipeline and lead management, and adoption standards.
• Ensure CRM capabilities support both transactional and long-cycle customer relationships.
• Own CRM adoption, training, and ongoing evolution.

• Overseeing prioritization, sequencing, dependencies, and change capacity for Enablement projects.
• Provide  strategic visibility into priorities, organizational capacity, risks, and tradeoffs.
• Actively escalate conflicts between business demand, system readiness, and organizational capacity

• Ensure high-quality translation of business needs into clear, actionable requirements.
• Maintain strong alignment between business intent, system configuration, and delivered outcomes.
• Prevent “solution-first” thinking by anchoring work in business problems and workflows.

• Own analytics and reporting as decision-enablement tools, not standalone outputs.
• Ensure reporting, dashboards, and insights are trusted, actionable and embedded in day-to-day decision-making.
• Own enterprise data models, definitions, and governance, in partnership with Technology.
• Drive prioritization of analytics that directly support operational, financial, and commercial decisions.

Working with other stakeholders

• Assist with predictive analytics initiatives (e.g., demand, inventory, pricing, marketing, etc).
• Help identify and scale an AI strategy for Trail, to drive automation, productivity and new use-cases.
• Operationalize AI use‑cases with clear business value

• Partner closely with all facets of the business and the Senior Leadership Team.
• Act as a trusted advisor to senior leaders on how systems, data, and process changes affect execution.
• Facilitate alignment and decision-making across functions

• Infrastructure, networks, cybersecurity, or platform architecture
• System uptime, environments, or release mechanics
• Software engineering or development team management

These accountabilities reside with the Senior Director, Technology