Trendyol70mo ago

Dolap, CRM Analyst

Istanbul / MaslakFull-timemid

OtherCrm AnalystData & AI

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Quick Summary

Overview

About the Team At Dolap, we lead the transformation of second-hand fashion with a tech-powered, community-driven approach. From circular fashion awareness to seamless buyer-seller experiences,

Technical Tools

OtherCrm AnalystData & AI

About the Team

At Dolap, we lead the transformation of second-hand fashion with a tech-powered, community-driven approach.

From circular fashion awareness to seamless buyer-seller experiences, we turn purpose into action—at scale. Our agile, cross-functional teams shape the future of sustainable commerce with bold thinking, real-time innovation, and a passion for impact. In a dynamic, collaborative environment, we grow together—while making fashion more conscious and accessible for all.

About the Role

As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Manage and optimize CRM communication channels (Push, Email, SMS, In-app notifications, Pop-ups) by designing and running A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages.
Analyze the user base and build actionable segments, continuously optimizing them to improve targeting, engagement, and overall CRM performance.
Allocate and optimize discount budgets to generate incremental value (e.g., new buyers, new sellers, revenue growth, recovered buyers).
Monitor KPIs within owned domains and plan, execute, and evaluate CRM campaigns while providing insights to strategy teams.
Design and manage onboarding and lifecycle journeys for new users to improve activation and early-stage engagement.
Proactively identify customer journey pain points and lead initiatives that enhance user experience and create measurable business impact.
Automate manual processes within the team and across cross-functional teams using Python.

The experience range for this position is suitable for specialist/senior specialist roles

BS/BA in Engineering, Marketing, Business or a related field

Experience in CRM or a related role with a focus on campaign management, optimization, data analysis and reporting

Strong analytical skills and experience working with data

Good written and verbal communication skills in English

Coding skills: ability to code in one or more languages or willing to learn (SQL, Python)