Field & Content Marketing Specialist

•   Partner with regional sales leaders to develop and execute targeted field marketing programs, including in-person and virtual events, webinars, roundtables and roadshows.

•   Localize global campaigns to meet the needs of regional markets and support lead generation goals.

•   Manage event logistics from planning to execution, ensuring seamless coordination and effective follow-up.

•   Track and report field marketing KPIs, including lead quality, pipeline influence and ROI.

•   Support partner marketing initiatives, collaborating with strategic partners to amplify joint campaigns and drive co-branded engagement.

•   Engage with local agencies, associations and community groups to tap into regional ecosystems, including meetups and industry events.

•   Create and adapt content for various stages of the funnel, including blogs, case studies, whitepapers, infographics, emails and sales enablement materials.

•   Ensure brand consistency and tone across all content formats and channels.

•   Optimize content for SEO and repurpose it across platforms (e.g., social, email, web).

•   At least 3 years of experience in B2B field marketing and/or content marketing, preferably in a global or tech-driven environment.

•   Strong writing, editing and storytelling skills with the ability to simplify complex topics.

•   Proven ability to plan and execute in-person and digital events.

•   Experience working cross-functionally with sales, product and regional marketing teams.

•   Comfortable juggling multiple projects across time zones.

•   Fast Learner – Can achieve power-user status on multiple tools quickly

•   Background in eCommerce, FinTech, or banking considered an advantage

•   Familiarity with tools such as Asana, Marketo, or Salesforce valued

•   Fluency in English required; proficiency in additional languages welcomed