Senior CRM Specialist

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

Tripadvisor seeks a dynamic and motivated Senior CRM Specialist to drive the strategy, creation, and planning of comprehensive lifecycle communication campaigns. In this role, you will act as a strategic generalist across the user journey, balancing creative campaign ideation with sharp operational alignment. You will serve as the critical bridge between our CRM Operations, Engineering, and brand marketing teams, and flex across lifecycle programs — from inspiration to retention to transactional messaging — as business needs evolve.

Job Location: Remote East Coast, United States

This role is a remote position in the US. Occasional travel to company offices as necessary.

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• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset 
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 2–4 years of experience in CRM, lifecycle marketing, or campaign management (Travel, ecommerce, or Marketplace experience is a strong plus).
• Technical Translation Skills: Proven experience working alongside marketing operations or engineering teams. Strong ability to write technical requirements, understand data workflows, and articulate business logic to technical stakeholders.
• Platform Familiarity: Strong understanding of enterprise-level CRM tools and platforms capabilities. Braze is a plus.
• Analytical Skills: Strong analytical and problem-solving skills; comfortable interpreting campaign data to extract actionable insights and report on business impact.
• AI Fluency: Comfortable incorporating AI tools into daily workflow — e.g., for content ideation, campaign briefing, data synthesis, or testing analysis — and staying current on new tools relevant to CRM/lifecycle marketing.

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

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