Director of Sales - Financial Services & Gaming Europe

The European Gaming & Financial Services commercial team is dedicated to serve Trustly’s merchant customers across the EU and UK. This includes online gambling operators and platforms, banks, digital remittance operators, e-money issuers, financing platforms. The Gaming & FinServ team comprises new sales along with the service of existing merchant customers.

This individual contributor role will be instrumental in growing Trustly’s portfolio of merchant customers in the financial services and gaming verticals. Working with the European VP Gaming & FinServ and the broader team,  you will be responsible for acquiring new enterprise merchants and offer to them Trustly’s different products and solutions across the EU and UK. This will include being able to work with technical product managers through to the C-level at merchants.

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  Drive the commercial strategy and execution for acquiring key enterprise merchant clients

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  Own the full sales cycle - from lead generation and pitch to negotiation and contract closure

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  Build and manage a strong, scalable pipeline aligned with business objectives and market trends

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  Act as the primary contact for senior stakeholders of enterprise merchants, ensuring top-tier service and strategic alignment

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  Lead onboarding and early-stage integration of new clients, collaborating with technical and operational teams

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  Ensure compliance with regulatory, KYC, and risk requirements throughout the sales process

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  Provide client and market insights to product, marketing, and leadership teams to support innovation and growth

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  Represent the company at industry events and forums, building visibility and driving thought leadership in the sector

• A proven commercial leader with a strong track record in sales or business development, ideally within the payments or broader financial services industry (experience in selling payments to online gambling and/or financial services merchants is a plus)

• Strategic and analytical, with a solution-oriented mindset and the ability to creatively navigate complex client challenges

• Minimum 10+ years of experience in B2B sales, with at least 5 years focused on the payments sector

• Experience working with mid-market to enterprise financial institutions and/or online gambling companies, with a strong grasp of industry-specific regulatory and risk frameworks

• Demonstrated ability to build and grow senior-level client relationships, with strong commercial negotiation skills

• Excellent communicator and storyteller, confident engaging with both internal stakeholders and external C-suite audiences

• Proficient in CRM tools (Salesforce), sales reporting, and pipeline management

• A collaborative team player who thrives in a fast-paced, high-growth environment, and leads by example