Brand Communications Lead

Great People Work Here 

In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re proud that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive. 

We’ve been on an exciting transformation at Twinings UK, repositioning the brand as a leader in wellbeing drinks. Through strong innovation—including our move into cold sparkling tea—and step-change communications backed by significant media investment, we’ve driven standout growth over the past four years, becoming the number one tea brand among under 35s and in London. 

With strong momentum in place, we’re entering the next phase of growth. As Brand Communications Lead for UK&I, you’ll define our comms strategy and creative vision, working closely with channel leads to shape integrated, audience-first campaigns across the full consumer experience—from ATL and digital to social and shopper. 

You’ll bring a consumer-first mindset, strong creative craft, and broad experience across channels—from TV to shopper—to raise the bar on creativity and effectiveness. You’ll help deliver more cohesive, impactful brand storytelling that builds a more meaningful and memorable brand. 

You’ll recognise that every interaction across the CX shapes how people feel and act, and ensure our communications are consistently compelling, cohesive, and effective—in ways that truly connect with and delight our audience.