Art Director - Upstate Sport

• →Define and evolve the Upstate Sport visual identity across all channels and touchpoints
• →Translate brand, product and campaign strategy into strong visual storytelling  
• →Lead and execute creative across ecommerce, social, paid media, CRM, wholesale and brand moments
• →Concept, art direct and produce social content, campaign shoots and ecommerce shoots
• →Create social-first creative that feels relevant, elevated and built for digital performance
• →Develop creative concepts that support brand growth, community engagement and commercial performance
• →Manage shoot planning, styling direction, talent direction, content selection and post-production feedback
• →Work autonomously, balancing creative thinking with strong execution and attention to detail

• Highly creative with a strong eye for design, styling and visual storytelling
• Proven experience as an Art Director within a retail, active or lifestyle brand
• Social-first thinker who understands what cuts through across TikTok, Instagram and paid social
• Strong understanding of digital creative, ecommerce and performance-driven content
• High attention to detail with the ability to maintain creative consistency
• Deep understanding of visual identity systems, typography and layout
• Passionate about movement, wellness and active lifestyles

We love big ideas and rolling up our sleeves to get the job done. We work hard – and together, we do great stuff. We’ve created an environment that thrives on creativity and self-expression, an environment we love showing up to. Every day.

Right from the get-go, our team have been like great mates to us – and you look after your mates, always. So, we care for our people at work and at home; 24/7. We’re all about supporting and empowering them to be the healthiest versions of themselves.