Marketing Support Specialist

Pakistan·Islamabadmid

OtherSupport Specialist

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Quick Summary

Overview

Title: Marketing Support Specialist Timings: 2 PM -11 PM (Pakistan Standard Time)Experience: 3- 6 Years experienceLocation: Plaza ONE, Next to PSO pump, Main GT road near DHA Phase 2 Gate 1, Islamabad We are looking for a skilled and detail-oriented Marketing Support Specialist to assist with…

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Title: Marketing Support Specialist

Timings: 2 PM -11 PM (Pakistan Standard Time)
Experience: 3- 6 Years experience
Location: Plaza ONE, Next to PSO pump, Main GT road near DHA Phase 2 Gate 1, Islamabad

Responsibilities

~1 min read

Organize, manage and grow lists in Mailchimp, SalesForce, LinkedIn Sales Navigator and Dripify
Execute daily and weekly activities to grow existing lists and develop new lists using LinkedIn, Apollo.io and other platforms
Potentially identify new content channels, and recommend better/alternate tools for lead generation
Maintain Processes and Procedures for list maintenance and use

Monitor named competitor marketing channels, highlighting significant announcements as well as reporting on any new marketing techniques we should consider
Use Google and other tools to gather market intelligence from general sources, and newly rising competitors

Working with internal resources generate refactorable content to be used in varying forms for blog, LinkedIn and email marketing
Create a Custom GPT to learn our marketing style to accelerate our ability to produce 'right first time' content fragments to support lead nurturing
Develop content calendars for each distinct Prospect list, collaborating with internal resources to develop topics, and regular cadence communication plans for each
Follow approval process to ensure all materials meet company standards, and agreed channel objectives
Manage distribution of content via multiple channels
Create PDF and offline visuals, slides, and marketing assets using appropriate tools (Canva, Adobe)
Produce Case Studies and Stories from material gathered by Sales and Consulting organization.

Be aware of, and leverage SEO techniques to maximize searchability of published content
Develop GEO (Generative engine optimization) strategy to ensure popular AIs are aware of our products and return them in AI assisted search results
Be aware of other methods of content promotion in wider channels such as LinkedIn and suggest appropriate investment to widen brand awareness

Develop and recommend website overhaul plan to create more engagement
Published and maintain revised website content
Extend depth of website content using developed marketing assets

Evaluate, suggest, recommend outbound marketing tools to simplify, manage and streamline content distribution
Identify industry resource sites and events that company should participate in to raise brand awareness