Resident - Media Buying & Planning

United States·United States- New Yorkmid

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Quick Summary

Key Responsibilities

Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon.

Requirements Summary

Advanced skills in Excel or Google Sheets, including pivot tables, V-Look Ups, etc Media buying experience (preferred, not required): Familiarity with platforms such as: Social: Meta, Snapchat,

Technical Tools

Other

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Responsibilities

~1 min read

→Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
→Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary.
→Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
→Manage media investment across platforms daily, weekly, and on a quarterly basis, ensuring optimal budget allocation.
→Collaborate with supervisors To develop platform strategies, audience targeting, and campaign execution.
→ Pick up client communication responsibilities by presenting performance insights and recommendations.

Qualifications:

→Advanced skills in Excel or Google Sheets, including pivot tables, V-Look Ups, etc
→ Media buying experience (preferred, not required): Familiarity with platforms such as:

→Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn
→Google: Youtube, Search, Display
→Amazon: AMS, Amazon DSP
→Programmatic Display/Video: The Trade Desk, DV360
→Connected TV/OTT: Roku, Hulu

→Exposure to Google Analytics, MOAT, IAS, and Nielsen is nice to have.
→Strong problem-solving mindset and data-driven approach
→Highly organized with the ability to manage multiple projects in a fast-paced environment
→Collaborative team player with a drive to learn and grow in digital media

This is a hybrid role with a required 3-4 days on-site from our NYC HY office.
You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm ET business hours Monday-Friday.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!