Director of Home Market

Viking Coca-Cola is a privately held company owned by the Faber Family. Viking Coca-Cola remains a dedicated family-run establishment that includes the Faber family and extends beyond to all members of the team including delivery drivers, sales personnel, executive management, and our partners.

As Director of Home Market, you’ll ignite growth across Viking Coca-Cola’s “take home” business—expanding channels, sharpening execution, and protecting profitability through disciplined compliance and smart analysis.

Key responsibilities include:
- Build and refine programs, procedures, and SOPs that accelerate Home Market expansion
- Drive Key Account compliance to CTM/CMA contracts; report performance via CPact and available tools
- Manage funding tied to non-compliance, including deductions as needed
- Grow immediate-consumption opportunities inside take-home outlets (e.g., cold vaults, FLMs)
- Keep market pricing competitive; deliver financially backed recommendations
- Partner cross-functionally with Sales, Marketing, Operations, Cold Drink, and field teams; develop incentives and training

Required qualifications/skills:
- Bachelor’s degree in marketing or related field
- 5–10 years developing marketing strategies (beverage industry preferred)
- Excel and word processing proficiency; AS400 helpful; 10-key, basic math
- Professional communication, strong accuracy, multitasking, discretion

Ready to make a major market impact? Apply today.

Your mornings start in Saint Cloud with a fast scan of performance signals—CPact dashboards, contract notes, and pricing snapshots—then you’re on the move: a headquarters call with a chain, a quick huddle with Sales/Marketing to align next steps, and a check-in with Operations to anticipate volume swings.

By midday, you’re in the market—walking beverage sets, spotting cold-vault wins, and turning “good” execution into standout presence. Later, you’re back onsite shaping the next push: polishing a report, tuning an incentive plan, and clearing the path for the field team before the week’s momentum peaks. Some weekends, you’ll be hands-on with sell-downs to keep the playbook sharp and the shelves ready.

Medical, Dental, and Vision coverage; 401(k); Life Insurance; Health Savings Account (HSA) and Flexible Spending Account (FSA); Competitive Salary; Paid Time Off; Snack/Drink Room; Employee Discounts.