Dealer Engagement Programs Senior Manager

Job Overview VinFast is looking for a Senior Training Manager – Dealer Engagement Programs to design and manage structured engagement initiatives that strengthen dealer relationships, enhance service quality, and drive motivation across the dealer network. This role focuses on building long-term connection, loyalty, and performance through well-designed incentive programs, engagement campaigns, and dealer-focused activities. Key Responsibilities Design, implement, and manage dealer incentive and engagement programs aligned with VinFast’s business and service strategies. Develop multi-phase and long-term program frameworks (campaign series, annual programs, recognition cycles) to maintain dealer motivation and participation. Create programs that connect and engage dealers across regions, fostering collaboration and shared best practices within the VinFast dealer network. Develop and implement training programs and cultural development at Service Shop Organize specialized topics and professional forums for the community of industry experts & cultural champions. Promote a learning culture, develop a learning community, and share knowledge within the system. Organize competitions, engagement activities, recognition, and award programs to encourage a learning spirit, spread culture, and improve service quality. Requirements Qualifications & Experience Bachelor’s degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields. Minimum 3–5 years of experience in: Training program management or dealer network programs. Designing and executing dealer incentive, engagement, or competition programs. Proven experience in building and managing program series rather than one-off activities. Hands-on experience in organizing: Team-building programs Dealer appreciation / recognition programs Programs focused on dealer service quality improvement Skills & Competencies Strong program design and project management skills. Ability to create engaging, motivating, and scalable programs. Excellent communication, presentation, and stakeholder management skills. Strong execution mindset with attention to detail. Ability to work under pressure and manage multiple programs simultaneously. Good command of English (written and spoken). Preferred Qualifications Experience working with dealer or distributor networks, preferably in automotive or related industries. Experience in large-scale or fast-growing organizations. Understanding of customer service excellence frameworks and dealer performance standards. Benefits Competitive compensation package. Opportunity to work with a nationwide dealer network in a fast-growing global brand. High-impact role influencing dealer performance and engagement. Professional development and career growth opportunities. With respect to all your personal data shared to VinFast in the application and the entire recruitment process of VinFast, by clicking “Apply”, submitting your resumé/CV and/or participating in VinFast's recruitment process, you agree that you have read VinFast's Personal Data Protection Policy ("Policy") posted at https://vinfastauto.com/vn_vi/dieu-khoan-phap-ly or https://vinfast.vn/privacy-policy/ , you agree to the Policy and consent for VinFast to process your personal data in accordance with the Policy and the applicable regulations on personal data protection. To all recruitment agencies : VinFast does not accept agency resumes. Please do not forward resumes to our careers alias or other VinFast employees. VinFast is not responsible for any fees related to unsolicited resumes