Marketing Manager, Lifecycle

Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them.

Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals.

Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs.

Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization.

Measure and communicate performance and impact of marketing programs.

Experience implementing and managing marketing automations for customers across the customer journey

Proven examples of impactful projects translating data into actionable insights and strategic recommendations.

Experience running A/B and multivariate experiments in lifecycle channels.

Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates

Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus

Personal finance knowledge/experience is a big bonus, but not required.

Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required.

Experience with marketing platforms, Iterable is a plus.

BS or MS, or equivalent professional experience