Paid Ads Graphic Designer

🚀 About the Client 🚀

⚖️ Personal Injury Experts– A personal injury law firm fighting for victims nationwide, from car accidents to wrongful death cases.

📈 Record-Breaking Growth– Founded in 2018 and growing 200–300% year over year, named the fastest-growing injury law firm in the U.S. two years running.

🏆 Inc. 5000 Honoree– Ranked No. 261 on the 2026 Inc. 5000 list of America's fastest-growing private companies.

🗺️ Growing Footprint– Philadelphia roots with offices spanning NYC (Bronx), Atlanta, Detroit, Las Vegas, and Washington, D.C.

🎯 Marketing That Breaks the Mold– High-performing paid campaigns, viral organic content, and data-driven creative setting new standards in legal marketing.

🤝 Integrity-Led Culture– Values of integrity, tenacity, and compassion, with open communication and idea-sharing baked in.

🎯 Paid Ad Creative Design

• →Design high-performing static, carousel, and animated ad creative for Meta (Facebook & Instagram) paid campaigns across all case types, and expand them to YouTube and TikTok where appropriate
• →Work closely with the Creative Director and performance marketing team to translate briefs, offers, and messaging into on-brand, conversion-focused ad graphics
• →Design scroll-stopping headlines, hooks, and social proof/testimonial graphics built to capture attention in-feed
• →Take winning ads and continually expand on them in new creative ways
• →Design and adapt ad creative in Spanish when needed, adjusting copy layout and messaging for Spanish-language campaigns

✨ Motion & Animated Ads

• →Animate static concepts into simple, attention-grabbing motion—subtle movement, text animation, and looping sequences
• →Use After Effects to boost engagement beyond plain static ads (no full video editing required)

🧪 A/B Testing Variations & Ad Resizing

• →Rapidly produce multiple creative variations (headlines, CTAs, layouts, offers) to support ongoing A/B testing
• →Adapt and resize each concept across the aspect ratios and placements a campaign runs in (feed, Stories, Reels, and other Meta placements)
• →Maintain a high-volume production pace, delivering fresh ad creative on a regular cadence to combat ad fatigue
• →Incorporate feedback from the Creative Director and performance marketing team to refine and iterate on concepts

✅ Platform & Brand Compliance

• →Stay current on Meta's ad creative specs and policies (text overlay limits, aspect ratios, prohibited content) to keep every ad platform-compliant
• →Maintain a sharp eye for brand consistency while designing for performance

🤝 Cross-Team Support & Asset Organization

• →Support the wider creative team as your ad workload allows—social media memes, general graphics, and click-worthy thumbnails
• →Organize and maintain a library of ad creative assets, templates, and top-performing designs for easy reuse and scaling
• →Prioritize multiple campaigns and deadlines at once, communicating progress and blockers effectively

• https://docs.google.com/document/d/1tCWNqlU4gNG4nQaEeo5iSKNB8A8X7xAlVCMDvZwkdDk/edit?tab=t.0#heading=h.gt6n5ybw2ujb

📢 Why Are They Hiring a Paid Ads Graphic Designer? 🏢

Our client is hiring a Paid Ads Graphic Designer to fuel their fast-scaling performance marketing engine. This is a specialized ad-creative role—not general graphic design. You'll turn campaign briefs, offers, and messaging into a constant pipeline of static, carousel, and animated ads built to perform on Meta (Facebook & Instagram), day in and day out. Working closely with the Creative Director and performance marketing team, you'll build on winning ads, produce fresh variations for testing, and keep creative fatigue at bay—so every ad you ship has a real, measurable impact on results.

If you're an ad-obsessed designer with a portfolio of high-performing Meta creative and a love for testing, iterating, and winning—this role could be a great fit for you ✨🚀

• 🎯 Proven Meta Ad Creative Experience– A track record designing graphic ad creative specifically for Facebook and Instagram paid advertising.
• 📁 Strong Ad Portfolio– Examples of high-performing static, carousel, and animated ad creative (required).
• 🎨 Adobe Creative Suite & Canva Pro– Proficient in Photoshop, Illustrator, After Effects, and Canva.
• ✨ Motion for Ads– Able to animate designs with movement, transitions, and text animation (not full video editing).
• 📐 Multi-Placement Resizing– Experience adapting one concept across 1:1, 4:5, and 9:16 for feed, Stories, and Reels.
• ⚡ High-Volume Variations– Rapidly produces many ad variations for testing without sacrificing quality.
• 📏 Meta Specs & Policy Know-How– Working knowledge of text overlay limits, aspect ratios, and restricted content rules.
• 🤖 AI Tool Experience– Hands-on with AI software such as ChatGPT, Claude, Higgsfield, or Google Veo 3.
• 💬 Organized Communicator– Manages multiple campaigns and deadlines, communicates progress and blockers clearly, and works well independently or with the team.
• 🌐 Reliable Setup– Stable, reliable internet connection for a fully remote role.

• 🇪🇸 English & Spanish Design Ability– Experience adapting layouts and messaging for Spanish-language ad creative when needed.
• 😂 Social Graphics Range– Comfortable putting together memes, general social graphics, and click-worthy thumbnails.
• 📺 YouTube & TikTok Ad Formats– Experience extending ad creative beyond Meta.

Our client is a nationally recognized personal injury law firm making a big impact for people who need strong advocacy the most. Since 2018, they've grown 200–300% year over year—earning back-to-back recognition as the fastest-growing injury law firm in the country and a No. 261 ranking on the 2026 Inc. 5000. From car accidents to medical malpractice, they fight to ensure everyday individuals get the justice and compensation they deserve.

Headquartered in Philadelphia with a growing presence across the U.S., the firm is also revolutionizing how law connects with people. Their marketing engine blends credible brand storytelling with culturally fluent, high-performing content—across paid campaigns, influencers, AI, and viral organic storytelling. Joining their team means contributing to one of the fastest-growing firms in America—where purpose, growth, and creativity collide 🌟

This team thrives on energy, openness, and a shared commitment to fighting for what's right. They believe in lifting each other up, pushing boundaries, and always keeping people at the heart of their mission. Here's what matters most to them:

• 😀 Bring the Good Vibes– An upbeat personality that makes teamwork fun and inspiring.
• 🤝 Count on Me– Reliability that builds trust and keeps things moving.
• 🚀 Better Every Day– A commitment to continuous improvement and growth.
• 💼 All In, Always– Dedication and loyalty to the mission and the organization.
• 🔍 Integrity First– Doing the right thing, even when no one's looking.
• 🦾 Never Back Down– Tenacity to push through challenges and fight for results.
• 💛 Lead with Heart– Compassion that shows up in every action and decision.

Together, they create a culture that's unstoppable, supportive, and inspiring to be a part of. 💯

• Full-time; 9:00 am to 6:00 pm EST
• This is a remote position so you can have the freedom to work from anywhere

• Attire - business casual when in meetings
• Professional setup

• Clean background
• Good camera
• Good microphone
• Strong wifi

• 🎨 Adobe Photoshop & Illustrator – Core ad design
• ✨ Adobe After Effects – Animated ads and motion
• 🖼 Canva – Fast variations and templates
• 📱 Meta Ads placements – Feed, Stories, Reels specs
• 📂 Google Drive & G-Suite – Asset library and collaboration
• 💬 Slack – Team communication
• 🤖 ChatGPT, Claude, Higgsfield, Google Veo 3 – AI creative tools